100 Ideas that Changed Graphic Design

New in the "100 Ideas that Changed..." series, this book demonstrates how ideas influenced and defined graphic design, and how those ideas have manifested themselves in objects of design. The 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).

Included in 100 Ideas That Changed...

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

100 Ideas that Changed Film

This inspiring book chronicles the most influential ideas that have shaped film since its inception. Entertaining and intelligent, it is both a concise history and a fascinating resource. Each idea is presented through informed text and arresting visuals paying homage to the medium's great classics. We learn why and how the ideas first evolved and what their impact has been up to the present day.

 

Included in 100 Ideas That Changed...

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

100 Ideas that Changed Architecture

This inspiring book chronicles the most influential ideas that have shaped architecture. Entertaining and intelligent, it provides a concise history of the subject, and is also a fascinating resource to dip into. Arranged in a broadly chronological order to show the development of architecture, the ideas that comprise the book include innovative and influential concepts, technologies, techniques and movements. Each idea is presented through interesting text and arresting visuals, and explores when the idea first evolved and the subsequent impact it has had up to the present day.

 

Included in 100 Ideas That Changed...

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

100 Ideas that Changed Fashion

100 Ideas That Changed Fashion chronicles the most influential fashion ideas that changed womenswear in the West from 1900 to the present day. The book will be visually arresting, exciting to read and an inspiring fashion bible. Charting the incidents and ideas that changed the way women dress, it gives a unique perspective on the history of twentieth-century fashion. Rather than just documenting the changes in fashion, it also explains why these changes happened. From the invention of the bias cut and the stiletto heel to designers such as Coco Chanel who changed the way we think about clothes, the book will be entertaining, intelligent and a visual feast.

 

Included in 100 Ideas That Changed...

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.