Tony Schwartz: The Myths of the Overworked Creative

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Time is finite, but we act as if it were otherwise, assuming that longer hours always lead to increased productivity. But in reality our bodies are designed to pulse and pause - to expend energy and then renew it. In this revelatory talk, energy expert Tony Schwartz debunks common productivity myths and shows us how to regain control over our energy so we can produce great work.

Tony Schwartz is founder and CEO of The Energy Project, a company that helps individuals and organizations fuel energy, engagement, focus, and productivity by drawing on the science of high performance. Tony has written four bestselling books, including The Way We’re Working Isn’t Working, published in 2010.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.