Smarter Creativity

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Copy, Transform, Combine

Henry Ford didn’t invent the motor car, Rockefeller didn’t discover how to crack crude oil into petrol, Disney didn’t invent animation, the Macdonald brothers didn’t invent the hamburger, Martin Luther King didn’t invent oratory, neither Jane Austen, Tolstoy nor Flaubert invented the novel and D. W. Griffith, the Warner Brothers, Irving Thalberg and Steven Spielberg didn’t invent film-making. Steve Jobs didn’t invent computers and he didn’t invent packet switching or the mouse. But he saw that there were no limits to the power that creative combinations of technology and design could accomplish.

Indeed, everything is a remix, and Jobs was the master of networked knowledge and combinatorial creativity.