A blog by Antonio Ortiz 

What are you looking forward to?
What has surprised you?
What have you learned today?

Exploring the ways in which artists, artisans and technicians are intelligently expressing their creativity with a passion for culture, technology, marketing and advertising.

 


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Wednesday
Sep152010

Everything Is a Remix (Part One) - Must Watch Documentary

I’ve often joked with friends that at the rate we are going with sampling, with less and less time between the creation of the original work and the use of it in a sample, that the creative process behind pop music (in particular) is very much a serpent about to eat its tail.

But this short video, 8 minutes, has shown me that this process has been going on for much longer than I knew. We all think our generation invented the tools of cool.

This is a must watch video, and I can not wait to see the next 3 parts.

 

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