Second Sleep

"Numerous other studies have shown that splitting sleep into two roughly equal halves is something that our bodies will do if we give them a chance. In places of the world where there isn't artificial light -- and all the things that go with it, like computers, movies, and bad reality TV shows -- people still sleep this way. In the mid-1960s, anthropologists studying the Tiv culture in central Nigeria found that group members not only practiced segmented sleep, but also used roughly the same terms of first sleep and second sleep. ... [Yet] almost two decades after Wehr's study was published in a medical journal, many sleep researchers -- not to mention your average physician -- have never heard of it. When patients complain about waking up at roughly the same time in the middle of the night, many physicians will reach for a pen and write a prescription for a sleeping pill, not realizing that they are medicating a condition that was considered normal for thousands of years. Patients, meanwhile, see waking up as a sign that something is wrong."  

I've been obsessed with sleep since a young age, mostly because I can't remember when was the last time I got what felt like a restful, solid night of good sleep. ​

Recently I read Dreamland by David K. Randall and ran into this passage. This is an experience I can relate to. I often joke that I don't go to sleep but that instead I take two or three naps a night with reading intermissions. ​

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

IBM On Brand

“_____ on Brand” is a series of short films created by VSA to capture the current thinking behind leadership brands—specifically, their origins and intent, audiences and ingredients, and business or societal impact.
In this two-minute tour, the roots of the IBM brand are traced to the company’s management of its character. Narrated by Jon Iwata, IBM Senior Vice President, Marketing and Communications, 

It's fascinating to see how a company with so much history, and so much history of change, has managed to maintain branding consistency over time. It goes to show how in addition to the visual identity, consistent behavior is really important to a brand and it's usually the first thing to go in the pursuit of rebranding. 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Week's Links: April 5, 2013

All the links posted on social networks this week:

  • Great resource: On staying current with development trends 
  • Learning code: Time for us all to recognize the creative value of those 0s and 1s 
  • The Roller Coaster Up and Downs of Selling an Orchestra 
  • IBM's liquid transistors could help build brain-like chips 
  • Coffitivity: Ambient sounds to boost your workday creativity! 
  • A compatibility table showing the available default system fonts across different mobile platforms 
  • Heart of the Swarm – the Amazing Science of Shoals, Flocks, Hives and Brains 
  • Veronique Greenwood "I grew up in the future" - My futurist childhood 
  • Another study finds music piracy 'does not displace digital sales' 
  • Urgent, Please Read ASAP 
  • Artist Damien Hirst Looks Back On His Life In Art 
  • Peruvian billboard creates drinking water 
  • The 50 Best Opening Scenes in Movies 
  • Nine Decades of Science in The New Yorker: Looking Back to Look Ahead 
  • Robert Rodriguez On Creative Action: "You Don't Have To Know Anything; You Just Have To Start" 
  • The top 25 movie posters of all time 
  • How Pi Was Nearly Changed to 3.2 … and Copyrighted! 
  • TED Playlist: These extraordinary maestros bring you into the world of writing and conducting music. 
  • Why Travel Makes You Awesome 
  • 100 Metropolitan Museum Curators Talk About 100 Works of Art That Changed How They See the World 
  • Reasoning Training Increases Brain Connectivity Associated with High-Level Cognition 
  • 20 Things Life Is Too Short To Tolerate 
  • The Newspaper of Tomorrow: 11 Predictions from Yesteryear 
  • Are Birds Evolving to Avoid Cars? 
  • Introducing MusicMoves.Me 
  • A Tuner App That Visualizes Your Pitch In Real Time 
  • After Twenty-Three Years, FBI Says It Finally Knows Who’s Responsible for the Largest Unsolved Art Heist Ever 
  • Chop Chop, A Dramatic Rescue Is In Progress 
  • Are Optical Illusions Cultural? 
  • Creativity Top 5: Week of April 1, 2013  
  • The British Library chooses 100 websites they feel capture the digital universe 
  • Fantastic: 100 Websites You Should Know and Use (updated!) - TED 
  • Gorgeous: Hexagonal rocks 
  • Listen as Albert Einstein Reads You A Scientific Essay 
  • Sleep consolidates memories for competing tasks 
  • Introducing WordsMove.Me 
  • So great: Quentin Tarantino Screenplays as Classic Penguin Style Book Covers 
  • The Adverb Is Not Your Friend 
  • The Art of Film & TV Title Design: PBS Off Book 
  • Need a Creativity Jolt? Drop by a Modern Art Show 
  • Work Alone: Ernest Hemingway's 1954 Nobel Prize Acceptance Speech 
  • On education reform: Need a Job? Invent It 
  • How to See Like an Artist 
  • A tip for effective meetings: Always be capturing 
  • Love this, so beautiful: Holi celebrations 2013 
  • The Temporal Doppler Effect: Why The Future Feels Closer Than The Past 
  • How The New York Times, Warby-Parker, Burberry, Sharp, Vodafone and Others Get Creative With Data 
  • How To Maintain Motivation When Your Goals Are Epic 
  • So good: A compulsive tribute to Giambattista Bodoni 
  • Introducing DanceMoves.Me 
  • Agony & Ecstasy: A Year with English National Ballet 
  • A Partial History of Headphones 
  • The Effects Of Sound 
  • The Best Animated Films of All Time, According to Terry Gilliam 
  • HTML5 code snippets to take your website to the next level 
  • Herb Lubalin and Expressive Typography 
  • A Visual Timeline of the Future Based on Famous Fiction 
  • The 20 best tools for data visualization 
  • The Ideal Praise-to-Criticism Ratio - Jack Zenger and Joseph Folkman 
  • Why No One Likes Mobile Ads and How Companies Hope to Change That 
  • Entire library journal editorial board resigns, citing 'crisis of conscience' after death of Aaron Swartz 
  • Why Innovators Get Better With Age -NYTimes.com 
  • Amazon Buys Book-Recommendation Site Goodreads 
  • Tod Machover: how to crowdsource a symphony 
  • Carnegie Hall MOOC Will Teach You How to Listen to Orchestras (Free) 
  • Another great radio play: BBC Radio 2 heads over to Dark Side with Pink Floyd play by Tom Stoppard 
  • LA County Museum Makes 20,000 Artistic Images Available for Free Download 
  • 10 Illuminating Fan Letters From Famous Authors, To Famous Authors 
  • Gears of War writer Tom Bissell on video games and storytelling: The New Yorker 
  • 10 Constellations that Never Caught On 
  • Finally, a Pop-Cultural Portrayal of Ballet as Art, Not Sport 
  • Cultural Icons on Criticism 
  • Break your addiction to being right. 
  • First There Was IQ. Then EQ. But Does CQ — Creative Intelligence — Matter Most? 
  • The 16-Year-Old Who Created A Cheap, Accurate Cancer Sensor Is Now Building A Tricorder With Other Genius Kids 
  • Another great post by @robinsloan: Making culture for the internets—all of them 
  • Wayfinding is fascinating: From Wayfinding to Interaction Design. 
  • 25 Web development resources to help you create better websites 
  • Useful: Photoshop add-ons you should be using 

Recommended This Week: 

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Urgent, Please Read ASAP

Yes, we've heard it said that it's the important, not the urgent, that deserves attention. But it understates just how much we've been manipulated by those that would make their important into our urgent.

Seth Godin in his blog. It is amazing to think how many times our communications are completely framed and defined by other people's definitions of urgent, important and reasonable. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Nine Decades of Science in The New Yorker: Looking Back to Look Ahead

The New Yorker has been writing about science and technology for almost a century. In one of the magazine’s earliest science articles, “Invention Factory,” from 1931, the reporter Malcolm Ross visits Bell Telephone Laboratories, which occupies a ten-story building on the Hudson, at West and Bank Streets in the West Village. Ross tours the building, eager to see the research that, “depression or not,” the telephone company is funding to the tune of nineteen million dollars a year. On the roof, to test its durability, telephone equipment is being prematurely aged in the wind and rain; inside, technicians are working to find the combination of metals that will most efficiently carry a signal. In one lab, hundreds of researchers have been working to create an automated switchboard; in another, a hushed “sanctum,” mathematicians are exploring the relationship between population density and what we’d now call bandwidth. For the past year, Ross writes, “two airplanes have been flying around New Jersey, by day and by night, in the worst weather they can find,” so that Bell Labs’s scientists can improve the radio systems that connect airports to pilots; related technologies are being developed for Hollywood, to help clean up “the buzzing noise which is continually present in all talkies.” Ross speaks to one scientist about the prospects for 3-D cinema but has sad news to report: it’s unlikely that “movie heroines will soon appear on the screen with the rounded effect of your Uncle Stephen’s stereopticon collection of stage beauties.” But there’s better news in the ultraviolet photomicroscope lab, where a microscope Bell commissioned to look at metals is now being used to peer at chromosomes.

The New Yorker has launched NewYorker.com/tech and plans to feature current coverage and articles from the archives, which as the excerpt above shows goes back a long time (and proves the more things advance the more the process of progress is the same.) ​

I am curious to see how the new content will be received given the reaction by some tech writers to a recent post about Apple. ​

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.