Introducing MusicMoves.Me

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Starting today you can visit MusicMoves.Me to view all the Smarter Creativity music related content. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

A Tuner App That Visualizes Your Pitch In Real Time→

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The app’s main function is to tell you if you’re in tune. But it doesn’t just tell you--it shows you. Play a note, and you’ll see your pitch traced as a vertical line on the screen. If you’re within the green band in the center, you’re money. If you’re to the right or the left, you’re either sharp or flat. But what’s so great is that the feedback isn’t limited to that instant. The app continually charts the last second or two of activity on your screen, a "pitch history" that gives you a simple visual sense of how steady you’re playing.

Recently I was having lunch with friends that are music teachers and performers. Ella Fitzgerald started playing in the background and we were discussing her amazing voice when one of my friends remarked how she had perfect pitch, which is why she could so easily scat the way she did. The idea of perfect pitch is fascinating and mind-boggling to me. Almost immediately after that conversation I saw this app and I could not help but think that while most everyone needs this app to help them all that this app accomplishes was happening in Fitzgerald's mind in real time while she performed. She didn't need an external reference, she had this app in her head. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Creativity Top 5: Week of April 1, 2013

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Absolutely love the work by Droga5 to promote The New Museum's exhibition NYC 1993. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Introducing WordsMove.Me

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Starting today you can visit WordsMove.Me to view all the Smarter Creativity writing related content. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Adverb Is Not Your Friend

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The adverb is not your friend.
"Adverbs, you will remember ... are words that modify verbs, adjectives, or other adverbs. They're the ones that usually end in -ly. Adverbs, like the passive voice, seem to have been created with the timid writer in mind. ... With adverbs, the writer usually tells us he or she is afraid he/she isn't expressing himself/herself clearly, that he or she is not getting the point or the picture across.

Every so often I re-read Stephen King's On Writing: A Memoir of the Craft. This time around the passage above was the thing that resonated with me the most. ​

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.