Audio Branding: Company Logos Expand Into The Sonic Realm

I love exploring the fine thresholds between noise, sounds and music. I’ve shared The Effects of Sound, There’s Music In Every Sound and Disney’s Imagineers On Sound Design. Today we take a look, or rather listen to, a Marketplace segment on audio branding and how it is moving beyond television and electronics and into banks, appliances and other every day experiences as companies seek to build consumer allegiance through sound.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

And You Can Dance. For Inspiration. (Five Views On Dance)

I didn’t intend to make dance the theme of the week but as it happens sometimes all of the ideas come together at once and so, in case you missed them earlier, here they are, five views on dance:

For more posts on dance check out the Dance category. I also encourage you to check out The Creative Habit: Learn It and Use It for Life and The Collaborative Habit: Life Lessons for Working Together, two fantastic books by one of America’s greatests choreographers and collaborators Twyla Tharp

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Animated GIFs: The Birth of a Medium - PBS Arts: Off Book

Recently I shared the complete first series of PBS Arts: Off Book. They’ve returned with a second series and the first episode explores the history of the GIF. I have to admit I find the Cinemagraphs shown and the whole concept behind them to be clever visual art. 

GIFs are one of the oldest image formats used on the web. Throughout their history, they have served a huge variety of purposes, from functional to entertainment. Now, 25 years after the first GIF was created, they are experiencing an explosion of interest and innovation that is pushing them into the terrain of art. In this episode of Off Book, they chart their history, explore the hotbed of GIF creativity on Tumblr, and talk to two teams of GIF artists who are evolving the form into powerful new visual experiences.

Featuring:

Patrick Davison, MemeFactory
Topher Chris, Tumblr
 

(via Off Book)

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Three Little Pigs As Breaking News

Looking at things from new perspectives is a key part of what it means to be creative. Seeing classic stories we know very well from new points of view is always revealing, not only about the story but about our opinions as well. So far I’ve shared twists on Snow White and The Wizard of Oz. Today we get a fantastic retelling of The Three Little Pigs in an ad for The Guardian that unravels the story as it demonstrates what it means to break news online and print in an age of #opennews.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Copy, Transform, Combine: Everything Is A Remix, The Complete Series

For more than a year I’ve been following the documentary series Everything is a Remix, written and remixed by Kirby Ferguson. I’ve posted all the parts of the series so far and today here they are all compiled in one location for easier viewing. This is a must-see series for anyone who produces creative work. 

I am in awe of the amount of work that it clearly took to create this series. I am also highly appreciative of the depth of information presented. If you want further background, including a master list of all the works sampled throughout the series, please visit EverythingIsARemix.info

If you want to support Kirby, and really we all should, check out his next project This Is Not A Conspiracy Theory at Kickstarter


Part 2: Remix, Inc.

Part 4: System Failure

Two extras were created by Rob G. Wilson, with the support of Kirby, to further expand and themes expressed by the series.

Kill Bill

Lastly, always remember that life itself is a remix. 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.