Experiences in Visual Thinking

Seeing is encountering reality with all of your being. To encounter reality deeply, you cannot leave part of yourself behind. All of your senses, your emotions, your intellect, your language-making abilities - each contributes to seeing fully. Robert McKim

Robert H McKim's Experiences in Visual Thinking is a goldmine of information and activities for those interested in the ways in which perceptual thinking skills can be observed, utilized and improved, and how powerful these skills are in their "capacity to change your world of ideas and things".

Included in Design. 

The Business Side of Creativity (Updated)

Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives.

Every year the market for creative services expands, but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity. The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed - from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more and gives you practical, real-world answers and invaluable expert advice.

Include in Your Creative Career.

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads (4th Edition)

The classic (and irreverent) bestselling guide to creating great advertising

Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.

Creativity is still king, but this new edition contains:

• Important new chapters and updates that bring Whipple into the new digital world
• New content and examples for how to use social media and other emerging platforms
• Illustrate what's changing in the new world of advertising—and what isn't

Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.

Included in Your Creative Career.

Ghost in the Wires: My Adventures as the World's Most Wanted Hacker

Kevin Mitnick was the most elusive computer break-in artist in history. He accessed computers and networks at the world's biggest companies--and however fast the authorities were, Mitnick was faster, sprinting through phone switches, computer systems, and cellular networks. He spent years skipping through cyberspace, always three steps ahead and labeled unstoppable. But for Kevin, hacking wasn't just about technological feats-it was an old fashioned confidence game that required guile and deception to trick the unwitting out of valuable information.

Driven by a powerful urge to accomplish the impossible, Mitnick bypassed security systems and blazed into major organizations including Motorola, Sun Microsystems, and Pacific Bell. But as the FBI's net began to tighten, Kevin went on the run, engaging in an increasingly sophisticated cat and mouse game that led through false identities, a host of cities, plenty of close shaves, and an ultimate showdown with the Feds, who would stop at nothing to bring him down.

Ghost in the Wires is a thrilling true story of intrigue, suspense, and unbelievable escape, and a portrait of a visionary whose creativity, skills, and persistence forced the authorities to rethink the way they pursued him, inspiring ripples that brought permanent changes in the way people and companies protect their most sensitive information.

Included in Development.