The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

How to get past the most common myths about creativity to design truly innovative strategies

We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.

Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them?

Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth

Written by David Burkus, founder of popular leadership blog LDRLB

For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.

Included in The Brain & Creativity.

Genius Unmasked

Genius can seem incomprehensible even to seasoned researchers. Einstein's theory of special relativity, Rutherford's glimpse into the invisible heart of the atom--such astonishing breakthroughs seem almost magical--like bolts of insight arising from nowhere.

Genius Unmasked reveals the true nature of genius, taking the reader on a journey through the lives and minds of more than a dozen brilliant scientists, ranging from Darwin, Einstein, Edison, and Pasteur, to such lesser known but important innovators as Maria Montessori. Their stories are truly compelling, and at time inspiring, but, more important, Roberta Ness uses these stories to highlight a cognitive tool box that anyone can employ. Ness, an authority on innovation, outlines eleven basic strategies--including finding the right question, observation, analogy, changing point of view, dissection, reorganization, the power of groups, and frame shifting. Beginning with Charles Darwin, who left behind a voluminous trail of writing that preserved his thinking process, Ness illuminates his use of all eleven tools. Indeed, for each genius, she combines a fascinating narrative of their creative work with an astute analysis of how they used particular tools to achieve their breakthroughs. We see how Ancel Keys, the father of the Mediterranean diet, used the "power of groups"--enlisting a team of statisticians, nutritionists, physiologists, and physicians--to track the health benefits of exercise and diet. How Paul Baran conceived packet switching--the idea that made the internet possible--through analogy with the neurological networks of the brain. And how Maria Montessori overturned the conventional frame of thinking about the role of children in education.

Genius Unmasked shows how the most creative minds in science used tools that can help us improve our creative abilities. Geniuses are not omnipotent. They are just very skilled at employing the creativity toolbox highlighted in this book.

Included in The Brain & Creativity.

How to Find Fulfilling Work (The School of Life)

A practical and inspirational guide to examining your career and deciding whether it truly makes you happy—this book will show you the steps it takes to find a job that truly makes you thrive. 

The desire for fulfilling work is one of the great aspirations of our age. This book reveals and explores the competing claims we face for money, status, and meaning in our lives. Drawing on wisdom from a variety of disciplines, cultural thinker Roman Krznaric sets out a practical guide to negotiating the labyrinth of choices, overcoming fear of change, and finding a career in which you thrive. Overturning a century of traditional thought about career change, Krznaric reveals just what it takes to find life-enhancing work.
 

Included in Your Creative Career.

In Pursuit of Silence: Listening for Meaning in a World of Noise

A brilliant, far-reaching exploration of the frontiers of noise and silence, and the growing war between them.

Between iPods, music-blasting restaurants, earsplitting sports stadiums, and endless air and road traffic, the place for quiet in our lives grows smaller by the day.  In Pursuit of Silence gives context to our increasingly desperate sense that noise pollution is, in a very real way, an environmental catastrophe. Traveling across the country and meeting and listening to a host of incredible characters, including doctors, neuroscientists, acoustical engineers, monks, activists, educators, marketers, and aggrieved citizens, George Prochnik examines why we began to be so loud as a society, and what it is that gets lost when we can no longer find quiet. 

Included in The Brain & Creativity.