On Reporting Annually

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In the past, when I was working mostly with arts organizations, a lot of the work created was supported in large part by grants and other sponsorships that required comprehensive and transparent accounting and reporting, culminating with the annual reports that would determine whether further funds would be granted in the future.

It has been a while since I've had to write a complete annual report, and if I had to I would take my inspiration from three recent annual reports, full of wit, style, and proper reporting while taking advantage of technology to present the information.

From Bill Gates 2013 Annual Letter making the case for using a tool of business to improve the health and welfare of more of the world’s people, to Warby Parker's report - itself somewhat inspired by Nicholas Felton's annual reports - and last but not least, MailChimp, a service I love with a cheeky monkey doing the reporting, accounting has never been this much fun. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.