Tim Carmody at TOC 2012: Digital reading is firmly part of the mainstream. Whether it’s on the web, in an app, or packaged as an e-book, more readers all over the world are starting with a screen. But mainstream audience and still-quickly evolving standards are a recipe for anxiety for readers and publishers alike. This keynote examines how readers’ experiences and expectations are changing in response to the new digital reading landscape, and how and why editors and publishers can address those expectations and soothe those anxieties. 

(via Explore)​