I saw and tweeted this spot for the Zurich Chamber Orchestra a few years ago. I found it clever and really engaging. All these years later I discover the making-of video by Virtual Republic, the animation and visual effects company that produced the ad. What stands out the most from the making-of video is the fact that Virtual Republic ended up developing software in order to create the roller coaster track animation. As someone who is currently working on ways to help a local chamber orchestra market itself I can’t help but wonder, how much was the budget for this thing? 

(via artsjournal.com)