The Korea National Ballet advertising the newly available in Korea Levi’s Stretch Jean. (via designtaxi.com)

Two brands using ballet in their advertising to demonstrate product benefits. And while the spots are beautiful they come infused with a touch of irony, given how difficult it is actually to market ballet as an art form to the masses. 

The Levi’s ad reminds me of the the must-see documentary Pina a tribute to choreographer Pina Bausch directed by Wim Wenders.

“Dance, dance, otherwise we are lost.” Pina Bausch