PBS Arts: Off Book is a web-based series that explores cutting edge art and the people that make it. The 13 episode series focuses on the process, motivation and meaning of a new generation of artists.

As the 90s came to a close, the business of music began to change profoundly. New technology allowed artists to record and produce their own music and music videos, and the internet became a free-for-all distribution platform for musicians to promote themselves to audiences across the world. The result was an influx of artists onto the cultural scene, and audiences were left wondering how to sort through them all. In this episode we discuss these massive changes, and reveal how music blogs and websites have arisen as the new arbiters of quality. 

Featuring:

Jon Cohen, Co-Founder, FADER Label
Ryan Dombal, Senior Editor, Pitchfork
Blake Whitman, VP of Creative Development, Vimeo
Anthony Volodkin, Founder, Hype Machine

Previously:

Episode 1: Light Painting
Episode 2: Typography
Episode 3: Visual Culture Online
Episode 4: Steampunk
Episode 5: Hacking Art & Culture with F.A.T. Lab
Episode 6: Street Art
Episode 7: Etsy Art & Culture
Episode 8: Video Games
Episode 9: Fashion of Artists
Episode 10: Generative Art - Computers, Data & Humanity
Episode 11: Product Design
Episode 12: Book Art