Smarter Creativity

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What We Learned This Week

The cloud is were turbulent weather happens. 

iPads are more widely used than Linux. 

Quinine causes tonic water to fluoresce under ultraviolet light. 

• Caring is daring. 

In The Art of War Sun Tzu wrote "he who dares wins."

Many years ago, before reading the book, I misheard a lecturer and for days went about my business thinking how profound it was The Art of War said "he who cares wins."

Days later, when I finally read the book, it became obvious that I had confused 'cares' for 'dares', a rather important distinction. 

In the battlefields of creative work sometimes what is expected of you is to not care. To not care about the details, about collaboration. To not care about executing your best work. One is led to believe that in order to survive the war one must dare to not care. 

And to that I say the most daring act of all is to care. Care about the details, about collaboration, about executing your best work.