Smarter Creativity

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Documentary Short: Influencers, How Trends & Creativity Become Contagious

via vimeo.com

INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.

The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.

Two key points from the film:
• Influencers are always trusted. They have earned the trust of the people they influence.
• Brands are built by doing great things consistently over a long period of time.