Exploring the ways in which artists, artisans and technicians are intelligently expressing their creativity with a passion for culture, technology, marketing and advertising.
Anil Dash, co-founder of ThinkUp, in this 99u talk explained how even the smallest details of our work shape not only our businesses, but the culture around us. This presents us with a unique opportunity, as he said, “When we say ‘somebody ought to do something,’ here’s a chance for us to show our values.”
ALL THE LINKS POSTED ON SOCIAL NETWORKS THIS WEEK:
The Foley Artist sees a master sound designer at work on a fashion film. If you’ve ever wanted to see the chasm between the finished product and the extraordinary lengths taken to produce it, this short is for you.
Daniela Hernandez writing for Fusion, introduces us to John Goodenough. He is responsible for "the invisible device that powers everything you do":
The Nobel Prize for chemistry was announced earlier this month: three scientists shared the almost $1 million award for their work on how cells repair DNA.
Once again it did not go to John Goodenough, the 93-year-old physicist regarded as the father of the lithium ion battery. You probably haven’t heard of him, but for years, pundits have predicted that Goodenough would win science’s highest honor. And for good reason. His work transformed society. His is possibly the most revolutionary invention yet not to win the prize. What’s it to you? Well, your life wouldn’t be the same without his work.
Martin Weigel, Head of Planning at Wieden+Kennedy Amsterdam, has written a keenly observed essay on the role we play everyday in, well, fracking people's attentions:
So attention is personal – what we attend to defines our reality.
Attention is finite – it is a scarce and thus valuable resource – not just to those who wish to monetise it, but to those to whom it belongs.
And attention is hackable – the world is overpopulated with those skilled in the art of capturing and redirecting attention for their own purposes.
Surely then, we have a responsibility – dare one say, an ethical duty – to the audience.
And to the attention we see to hack.
A collection of links, ideas and posts by Antonio Ortiz.
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