Creativity Becomes an Academic Discipline

Laura Pappano in The New York Times

Critical thinking has long been regarded as the essential skill for success, but it’s not enough, says Dr. Puccio. Creativity moves beyond mere synthesis and evaluation and is, he says, “the higher order skill.” This has not been a sudden development. Nearly 20 years ago “creating” replaced “evaluation” at the top of Bloom’s Taxonomy of learning objectives. In 2010 “creativity” was the factor most crucial for success found in an I.B.M. survey of 1,500 chief executives in 33 industries. These days “creative” is the most used buzzword in LinkedIn profiles two years running.
Traditional academic disciplines still matter, but as content knowledge evolves at lightning speed, educators are talking more and more about “process skills,” strategies to reframe challenges and extrapolate and transform information, and to accept and deal with ambiguity.
Creative studies is popping up on course lists and as a credential. Buffalo State, part of the State University of New York, plans a Ph.D. and already offers a master’s degree and undergraduate minor. Saybrook University in San Francisco has a master’s and certificate, and added a specialization to its psychology Ph.D. in 2011. Drexel University in Philadelphia has a three-year-old online master’s. St. Andrews University in Laurinburg, N.C., has added a minor. And creative studies offerings, sometimes with a transdisciplinary bent, are new options in business, education, digital media, humanities, arts, science and engineering programs across the country.

 

When asked I often say that I am an independent student. To me being willing to learn new things quickly and juxtapose them against what you already know to see what comes out of that friction is the key to smarter creative thought. My concern with institutionalizing the teaching of creativity is that if you are not curious and willing to constantly study no amount of university classes will instill that in you. Are we making creativity studies the new MBA? Wanted by everyone for the effect it may have on their careers without regard to whether it is the best way for an individual to cultivate creative thinking. You can teach someone how to play the piano, but if they are lacking musicality you can not make them into an artist. 

/Source

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Neil Gaiman Reads Dr. Seuss

Entertainment Weekly's On The Books section points us to this gem:

Don’t you wish that Neil Gaiman was your kooky uncle? He would sneak you into the circus and you’d get to hold the Biggest Amazonian Python That Ever Lived (whose name is Lucille). He’d help you put frogs in your sister’s bathtub. He’d keep secrets for you, like that time that you accidentally buried your dad’s favorite watch in the park. He would agree that pirate treasure is only good if it’s buried. To help you cement the fantasy that Gaiman is your favorite uncle, here he is reading Dr. Seuss’ Green Eggs and Ham.

 

/Source

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Cupid Brand Guidelines

First there was The Santa Brand and of course now we get Cupid Brand Guidelines.  

/Source

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

What Machines Can’t Do

David Brooks in an Op-Ed in The New York Times

In the 1950s, the bureaucracy was the computer. People were organized into technocratic systems in order to perform routinized information processing. But now the computer is the computer. The role of the human is not to be dispassionate, depersonalized or neutral. It is precisely the emotive traits that are rewarded: the voracious lust for understanding, the enthusiasm for work, the ability to grasp the gist, the empathetic sensitivity to what will attract attention and linger in the mind.

 

Unable to compete when it comes to calculation, the best workers will come with heart in hand.

 

/Source

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Week’s Links: February 7, 2014

All the links posted on social networks this week: 

  • 100 People Transforming The American Economy For Good http://owl.li/taFbj
  • Where digital secrets go to diehttp://owl.li/taFxO
  • Why Even the Worst Bloggers Are Making Us Smarter http://owl.li/taFGA
  • Facebook Turns 10: The Mark Zuckerberg Interview - Businessweek http://owl.li/taFJe
  • Inside The Ad-Free, Crowdfunded Publication That Is Upending The Newspaper Businessowl.li/taETT
  • ◉ Paola Antonelli Teaches Stephen Colbert A Thing Or Two About Applied Designowl.li/sW6xF
  • Oxford Dictionaries Sports A New Logoowl.li/taEP5
  • Meet The Man Who Solved The Mysterious Cicada 3301 Puzzle owl.li/taEAP
  • ◉ Icons, A Short Film Of Iconic Cultural Images - smartercreativity.com/blog/2014/2/4/…
  • Beautiful: Gorgeous, Digitally Manipulated X-Ray Photographs of Animals and Flowersowl.li/taEzl
  • The four horsemen of mediocrity owl.li/taE4Q
  • ◉ Recommended: The Up Side of Down: Why Failing Well Is the Key to Success -smartercreativity.com/recommendation…
  • UK Critic’s Circle National Dance Awards Call Out The Best In British Dance owl.li/t3TTJ
  • Ferran Adrià: A look inside the complex mind of the world's most innovative chef owl.li/t3fZq
  • 4 Habits Of Punctual People owl.li/t3eOt
  • ◉ The Real Work Of Writing: Elizabeth Gilbert Takes On Philip Roth owl.li/sW6we
  • 5 Things Your Brain Needs More Of Every Dayowl.li/t2UvF
  • ◉ Love In The Time Of Advertising, A Musical Short Film -smartercreativity.com/blog/2014/2/4/…
  • From Vincent Van Gogh to Lady Gaga, we tend to like artists’ work more if we perceive them as idiosyncratic. owl.li/t2Udf
  • The Dunning-Kruger Effect: Why People Have So Much Trouble Recognizing Their Own Incompetence owl.li/t2U4U
  • ◉ Recommended: Things a Little Bird Told Me: Confessions of the Creative Mind -smartercreativity.com/recommendation…
  • “A long time ago, the line between ballet and contemporary dance became blurred.”owl.li/t2TRA
  • Ballet dancer lands lead role in new Starz ballet series 'Flesh and Bone' owl.li/t2TIh
  • Your guide to good work relationshipsowl.li/t2TrI
  • The Woman Who Survived All Three Disasters Aboard the Sister Ships: the Titanic, Britannic, and Olympic owl.li/t2Thy
  • The World's Most Expensive Cup of Coffeeowl.li/t2T9f
  • What was the first year of Kickstarter like?owl.li/t2Rfc
  • The Mysterious Book That Nobody Can Read Or Decipher owl.li/t2Qbw
  • The New York Times' Most Popular Story of 2013 Was Not an Article owl.li/t2OHV
  • ◉ A Simple Trick for Tripling People's Charitable Donations owl.li/sW6uw
  • If you ever used Quark you have to read this: How QuarkXPress became a mere afterthought in publishing owl.li/t2Ozt
  • Fantastic: The Making of Black Sails (2014) Opening Titles — Art of the Title owl.li/t2MCX
  • The Behavioral Psychology of Netflix's Plan to Charge Higher Prices owl.li/t2y4j
  • ◉ Is There Such A Thing As TMI? -smartercreativity.com/blog/2014/2/2/…
  • The Next Generation Will Save the Artsowl.li/t2xxL
  • ◉ Recommended: Flex: The New Playbook for Managing Across Differences -smartercreativity.com/recommendation…
  • Scientists Digitize Psychology's Most Famous Brain owl.li/t2wBJ
  • IDEO's Tim Brown: The One Thing You Need to Generate Great Ideas owl.li/t2wy0
  • Animation basics: The art of timing and spacing - TED-Ed owl.li/t2wr7
  • Creativitys Top 5: The Super Bowl Editionowl.li/tfl4w
  • Creativity Agency and Innovators of the Year 2013 owl.li/tfjSm
  • Work Smarter, Not Harder: 21 Time Management Tips to Hack Productivityowl.li/t0XNH
  • Rare and Imaginative Drawings Reveal an Untold Chapter in European Art Historyowl.li/t0Xl3
  • ◉ The 2000 Year Old Computer: The Antikythera Mechanism owl.li/sW6s3
  • 14 Beautiful Train Stations From Around the World owl.li/t0XjH
  • The science of how temperature and lighting impacts our productivity owl.li/sYQyw
  • Found! Rare Renaissance Illustrations That Depict The End Of The World owl.li/sYLQw
  • ◉ Holiday Travel, In China -smartercreativity.com/blog/2014/2/2/…
  • Ha!: One Ad to rule them all. If Tolkien worked in advertising. owl.li/sY9fv
  • 50 Years of Cuban Film Posters owl.li/sXX97
  • The Apple Super Bowl spot that didn't run (?)owl.li/teaGh
  • F. Scott Fitzgerald Creates a List of 22 Essential Books, 1936 owl.li/sXQel
  • ◉ Recommended: Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration -smartercreativity.com/recommendation…
  • How online gamers are solving science's biggest problems owl.li/sXQdd
  • Cornell President: Young scientists must be taught music and the arts owl.li/sXGcN
  • Top 25 Oddball Interview Questionsowl.li/sX1wi
  • TED Radio Hour: Predicting The Futureowl.li/sWRGb
  • The Power of Process: What Young Mozart Teaches Us About the Secret of Cultivating Genius owl.li/sWRC9
  • Who reads books in America, and how?owl.li/sW73z
  • Live Events Are King for Getting People to Recommend and Buy Brands owl.li/sW4E7
  • 5 Ways to Do Nothing and Become More Productive owl.li/sW46F
  • Talent Is Persistence: What It Takes To Be An Independent Creative owl.li/sW44N
  • Ideas Are Our Greatest Natural Resourceowl.li/sW43R
  • 17 Supermarket Tricks, Tips And Insider Secrets You’re Probably Clueless Aboutowl.li/sW3Ij
  • Reuters The Pew Research Center reported that nearly a quarter of American adults had not read a single book in the past year....
  • A Journey to the End of the World (of Minecraft)owl.li/sW3vP
  • The Noun Project, Insights on Symbol Design, by Jon Hicks owl.li/sW3oN
  • Peirce's Symbolic Iconic and Indexical Signs: Semiotics owl.li/sW3mz
  • Illustrator’s Pen Tool: The Comprehensive Guide owl.li/sW3k9
  • Joan Didion on Keeping a Notebookowl.li/sW307
  • Writing Is Thinking owl.li/sW2Z4
  • 25 Big Novels That Are Worth Your Timeowl.li/sW2R8
  • Research: Using a Smartphone After 9 pm Leaves Workers Disengaged owl.li/sW2NZ
  • The World Changing Ideas Of 2014owl.li/sW2yS
  • 20 Great Stage-to-Screen Adaptationsowl.li/sW2sx
  • Inside the Super Bowl Social Media Command Center owl.li/taDYU
  • How Curiosity Cultivates Creativity owl.li/sW2j0
  • 50 Essential Mystery Novels That Everyone Should Read owl.li/sW2ab
  • Yves Morieux: As work gets more complex, 6 rules to simplify owl.li/sW1Sd
  • Turns Out The Ancient Greeks Were Quite The Grill Masters owl.li/sW1Pu
  • ◉ Learning to code is learning to think. Kids should learn programming. owl.li/sW6pq
  • How Arduino Is Becoming The World's Social Network For Hackers And Makers owl.li/sW1J9
  • ◉ Recommended: On Looking: Eleven Walks with Expert Eyes -smartercreativity.com/recommendation…
  • There is evidence that reading can increase levels of all three major categories of intelligence. owl.li/sW1Ea

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.