Why Immersion In Storytelling Is Not Wasted Time

We love stories. We are enormously fascinated by the fake struggles of fake people.  But the love is mixed with a little Puritanism: If it feels so good, it can’t be entirely good for us.  So, for centuries we’ve worried not only that stories waste our time but, worse, that they promote laziness and moral corruption. I think this worry is misplaced.  My book argues that stories—from conventional fiction to daydreams—are an essential and wholesome nutrient for the human imagination. Stories help us rehearse for the big dilemmas of life, bring order to the chaos of experience, and help unite communities around common values. We shouldn’t feel guilty about our time in storyland.

In an interview with Dan Pink, Jonathan Gottschall addresses why immersion in storytelling is not escapism or wasted time. Gottschall is the author of the book The Storytelling Animal: How Stories Make Us Human. 

Scott Adams: Creativity and Memory

The way I perceive the act of creativity while it happens in me is as a process of forgetting, not a process of creating. The mind is not capable of having zero thoughts, so when you flush whatever is in your head at the moment it creates a sort of vacuum that sucks in a new thought. In my case, that process of forgetting and then sucking in a new thought happens continuously. My memory isn't "sticky," so what comes in slides right back out in a nanosecond. Sometimes a new thought is worth writing down, which I either do right away or lose it forever. Usually the new idea is random garbage and it passes quickly, making room for the next idea. My mind feels like a slot machine that I can't stop pulling. Sometimes the diamonds line up, but not often.

Scott Adams talks about his terrible memory and how he believes it is the key to his creativity.​

Tim Carmody on the Past, Present and Future of Reading

Tim Carmody at TOC 2012: Digital reading is firmly part of the mainstream. Whether it’s on the web, in an app, or packaged as an e-book, more readers all over the world are starting with a screen. But mainstream audience and still-quickly evolving standards are a recipe for anxiety for readers and publishers alike. This keynote examines how readers’ experiences and expectations are changing in response to the new digital reading landscape, and how and why editors and publishers can address those expectations and soothe those anxieties. 

(via Explore)​

Creativity Top 5: August 27, 2012

Watching the James Franco directed spot for Samsung Galaxy Note I can't help but think about the recent verdict on the patent case and the Steve Jobs quote "If you see a stylus, they blew it."​

Gareth Kay: Brand Building in a Digital Age

One thing that holds true is the importance of storytelling -- it has worked since the Stone Age. How stories are told has changed with culture, though, and technology has shaped emerging culture and behavior very dramatically over the last 10 – 20 years. Most obviously, to quote Charles Vallance, we’ve moved from a download culture to an upload culture. As a result, old ways of storytelling are less relevant. Brands and communications used to be built on the consumption of a message and interruption; they were massive firework displays. Today, the conversation around brands is much more participatory. One thing that's changed, and should be of concern, is that people see brands as less important and meaningful now. The Havas Media Lab published some research that suggested most people wouldn't care if 70% of brands disappeared. Brands need to create real value in order to be meaningful and distinct. That means we have to think less about what our brand says and more about how a brand can be useful and helpful.

Gareth Kay, Chief Strategy Officer at Goodby, Silverstein and Partners interviewed as part of Think with Google The Brand New Series.