Creativity Top 5: July 24, 2012→

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Ikea continues to do great digital work. ​

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Transmedia Hollywood 3: Rethinking Creative Relations [Panel Videos]→

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This year's Transmedia Hollywood examines the ways that transmedia approaches are forcing the media industry to reconsider old production logics and practices, paving the way for new kinds of creative output. Our hope is to capture these transitions by bringing together established players from mainstream media industries and independent producers trying new routes to the market. We also hope to bring a global perspective to the conversation, looking closely at the ways transmedia operates in a range of different creative economies and how these different imperatives result in different understandings of what transmedia can contribute to the storytelling process - for traditional Hollywood, the global media industries, and for all the independent media-makers who are taking up the challenge to reinvent traditional media-making for a "connected" audience of collaborators.

Welcome Address and Panel 1: Realigned Work Worlds: Hollywood/Silicon Valley/Madison Avenue

Once the dominant player in the content industry, Hollywood today is having to look as far away as Silicon Valley and Madison Avenue for collaborators in the 2.0 space.

Moderator: Denise Mann, UCLA

Panelists: 
​Nick Childs, Executive Creative Director, Fleishman Hillard
​Jennifer Holt, co-Director, Media Industries Project, UCSB
​Lee Hunter, Global Head of Marketing, YouTube
​Jordan Levin, CEO, Generate

Panel 2: Creative Economies: Commercial vs. State Based Models

In countries with strong state support for media production, alternative forms of transmedia are taking shape. How has transmedia fit within the effort of nation-states to promote and expand their creative economies?

Moderator: Laurie Baird, Strategic Consultant - Media and Entertainment at Georgia Tech Institute for People and Technology

Panelists:
​Jesse Albert, Producer & Consultant in Film, Television, Digital Media, Live Events & Branded Content
​Morgan Bouchet, Vice-President, Transmedia and Social Media, Content Division, Orange
​Christy Dena, Director, Universe Creation 101
​Sara DIamond, President, Ontario College of Art and Design University
​Mauricio Mota, Chief Storytelling Officer, Co-founder of The Alchemists

Panel 3: Working on the Margins: Who Pays for Transformative Works of Art?

A new generation of media makers are taking art out of the rarefied world of crumbling art-house theaters, museums, and galleries and putting it back in the hands of the masses, creating immersive, interactive, and collaborative works of transmedia entertainment, made for and by the people who enjoy it most.

Moderator: Denise Mann, UCLA

Panelists:
​Tara Tiger Brown, Freelance Interactive Producer/Product Manager
​Mike Farah, President of Production, Funny Or DIe
​Ted Hope, Producer/Partner/Founder, Double Hope Films
​Sheila C. Murphy, Associate Professor, University of Michigan

Panel 4: How Comics Fit into the Transmedia Ecology

By many accounts, the comics industry is failing. Yet, comics have never played a more central role in the entertainment industry, seeding more and more film and television franchises. What advantages does audience-tested content bring to other media? What do the producers owe to those die-hard fans as they translate comic book mythology to screen? And why have so many TV series expanded their narrative through graphic novels in recent years?

Moderator: Geoffrey Long, Lead Narrative Producer for the Narrative Design Team at Microsoft Studios

Panelists:
​Katherine Keller, Culture Vultures Editrix at Sequential Tart
​Joe LeFavi, Quixotic Transmedia
​Mike Richardson, President, Dark Horse Comics
​Mark Verheiden, Writer (Falling Skies, Heroes)
​Mary Vogt, Costume Designer (Rise Of The Silver Surfer, Men In Black)

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Click Here If You Are You Missing Out

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FOMO and Social Media by Caterina Fake

FOMO [fear of missing out] is a great motivator of human behavior, and I think a crucial key to understanding social software, and why it works the way it does. Many people have studied the game mechanics that keep people collecting things (points, trophies, check-ins, mayorships, kudos). Others have studied how the neurochemistry that keeps us checking Facebook every five minutes is similar to the neurochemistry fueling addiction. Social media has made us even more aware of the things we are missing out on. You’re home alone, but watching your friends status updates tell of a great party happening somewhere. You are aware of more parties than ever before. And, like gym memberships, adding Bergman movies to your Netflix queue and piling up unread copies of the New Yorker, watching these feeds gives you a sense that you’re participating, not missing out, even when you are.

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JOMO! by Anil Dash

Sometimes, you don't go to that amazing event because you're just going to stay home and read a book or watch TV or flick away idly at your phone, only realizing you've missed the moment when it's already too late. And then, when you get old and wonderfully, contentedly boring like me, you stay home because you'd rather be there for bathtime and bedtime with the baby than, well, anywhere else in the world.
This is the Joy of Missing Out.

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The Sad, Beautiful Fact That We're All Going To Miss Almost Everything by Linda Holmes

It's sad, but it's also ... great, really. Imagine if you'd seen everything good, or if you knew about everything good. Imagine if you really got to all the recordings and books and movies you're "supposed to see." Imagine you got through everybody's list, until everything you hadn't read didn't really need reading. That would imply that all the cultural value the world has managed to produce since a glob of primordial ooze first picked up a violin is so tiny and insignificant that a single human being can gobble all of it in one lifetime. That would make us failures, I think.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Week's Links (7/22/12)

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All the links posted to Twitter and Facebook this week: 

  • What's the last great thing you saw?owl.li/cp2IY
  • Joss Whedon's Top 10 Writing Tipsowl.li/cp2AF
  • 90º Typography Pop-Up Book. Amazingowl.li/cp2xc
  • Respect the font: NBC Universal sued for $3.5 million for font license infringementowl.li/cp2sT
  • The yuck factor: The surprising power of disgust owl.li/cp2nN
  • Northern Ballet is attracting new audiences with its 'try before you buy' initiative owl.li/cp2iy
  • When Popular Culture Caught Up to the Way We Live Now owl.li/cp2eq
  • Harvard Presents Free Courses with the Open Learning Initiative owl.li/cp1WO
  • Designers Did for Fun What News Sites Can't Do to Save Their Business owl.li/cp1UI
  • MIT's New Battery-Free Chip Captures Energy From Light, Heat And Vibrations at the Same Time owl.li/cmwsx
  • The 20 Most Beautiful Museums in the Worldowl.li/cmwn2
  • Rebranding Canada: Know Canada. Exciting work. owl.li/cmrBw
  • Letter from the Pulitzer Fiction Jury: What Really Happened This Year owl.li/cmqw5
  • This is genius. Adobe Creative Suite Toolbar Shortcut Wallpapers owl.li/cmpFo
  • An abridged history of Western music sung in 16 styles.More music goodness. owl.li/cmoAK
  • A history of rock’n’roll in 100 riffs, in a single take. So good. owl.li/cmosk
  • The Strange Neuroscience of Immortalityowl.li/cmn4R /via @davepell
  • Extraordinary Microscope Photographs. Colorful and spooky. owl.li/cmlvC
  • Cracking "The Thomas Beale Cipher" (Based on a true legend) owl.li/cfF3l
  • Great tumblr. Branding the Presidents of the United States owl.li/cmlfG
  • The language of infographics, explained in LEGO. So fantastic. owl.li/cmkVc
  • 16 lesser-known marketing blogs you should read owl.li/cmkzE
  • Magic gets an upgrade: the tricks of underground illusionists owl.li/cmkq3
  • Typefight- 2 designers create the same letter and pin them against each other in the typographic ring. Love this. owl.li/cmkiV
  • Here's an idea, PBS Idea Channel is TED Talks from the fringe owl.li/1lvP3e
  • What Happened to Downtime? The Extinction of Deep Thinking & Sacred Space owl.li/cmjG6
  • Penguin Buys Self-Publishing Platform Author Solutions for $116 Million owl.li/cnhCK
  • The 10 Most Creative People in Higher Education Today owl.li/cmjtj
  • Creative Review explores London 2012: the look of the Games owl.li/cmiEp
  • 10 Current Movie Poster Trends owl.li/cmirY
  • Where inspiration comes from owl.li/cmhmyLove this too. /via @kottke
  • The Shape of Design by Frank Chimero now completely online for your reading pleasure.owl.li/cmh4e /via @craigmod
  • Video Essay: 135 Shots That Will Restore Your Faith in Cinema owl.li/cmdw6
  • This Exquisite Forest: the next Milk/Koblin Google Experiment owl.li/cmw3u
  • 2012 Emmy Nominations for Main Title Designowl.li/cmt07
  • MediaShift . Young People Who Tweet Are Young People Who Vote owl.li/cmdtk
  • Kurt Vonnegut on the Shapes of Storiesowl.li/cfF0T
  • Brandalism: 26 Street artists hijack billboards for 'subvertising campaign' owl.li/clT01
  • Ad of the Day: Nike Officially Turns Your Workout into a Video Game owl.li/clNz9
  • Completely free online classes? Coursera.org now offering courses from 16 top collegesowl.li/cld5k
  • Children and Computers: State of Playowl.li/1lu6Ks
  • National Geographic Traveler Photo Contest 2012. Spectacular. owl.li/clcNV
  • The next issue of Think Quarterly by Google is out. This one is the Play issue. owl.li/clcIA
  • A Beginner's Guide to Irrational Behavior, Dan Ariely's class at Coursera owl.li/clcFa
  • Salvador Dali’s Creative Thinking Techniqueowl.li/clcBt
  • Unlocking the brain's response to art.owl.li/cjLR9
  • Why have a group of dancers invaded Cern … and what do the scientists make of it?owl.li/cjLsA
  • The Elements Of The Mobile User Experienceowl.li/cj1qq
  • Netflix's lost year: The inside story of the price-hike train wreck owl.li/cj1fX
  • Copyright and Choreography: The Good, The Bad, and The Fair owl.li/ciZ0x
  • Graphing Every* Idea In History owl.li/ciXdE
  • PSFK presents Future of Retail Report 2012owl.li/ciQjC
  • How TV Binge Viewing is changing the game for media companies, advertisers and show creators. owl.li/ciMvp
  • Shakespeare's Elizabethan Rose theatre set to bloom again owl.li/ciM9r
  • Russell Quinn — The World's Most Wired Storyteller owl.li/ciM1J
  • World's Biggest Talkers Spread the TEDowl.li/cfEZF
  • The Most Important Tech Company You've Never Heard Of owl.li/ciKUa
  • The Art Of Logo Design: PBS Off Bookowl.li/1lsvPl
  • Mind bending: Why our memories are not always our own owl.li/ciHAI /via @davepell
  • Why We Haven’t Met Any Aliens owl.li/ciD0E
  • Seeing Beyond The Human Eye: PBS Off Book owl.li/1lslOv
  • The State Of Mobile App Privacy Policiesowl.li/ciBXj
  • Lessons learned from MITx’s prototype courseowl.li/ciBKY
  • A look inside Leap Motion, the 3D gesture control that's like Kinect on steroids owl.li/ciBEf
  • 3 Storytelling Tips From "Breaking Bad" Creator Vince Gilligan owl.li/ciAcsDon't Overthink It: 5 Tips for Daily Decision-Making owl.li/cizVY
  • Teaching Innovation Is About More Than iPads in the Classroom owl.li/ciyfV
  • The Science of Compassion owl.li/cir7m
  • Malcolm Gladwell on the Art and Science of Underdogs owl.li/ciqnx
  • Gaming Grows Up owl.li/cfEYR
  • Storytelling with data owl.li/cip2r
  • Radiolab app launches on iOS and Android, lets listeners contribute content for future podcasts owl.li/cik3Q
  • The Audacity To Dream owl.li/1lqI1a
  • Creativity Top 5: July 16, 2012 owl.li/1lpIcd
  • Paris commuter train has carriages transformed to resemble rooms from the Palace of Versailles owl.li/cfF8M
  • Nearly 100 Fantastic Pieces of Journalismowl.li/cfEXU
  • The Future Of Digital Publishing: A Book You Need To Read On The Street owl.li/cfCtV
  • A Day Without Distraction: Lessons Learned from 12 Hrs of Forced Focus owl.li/cfBKF
  • Vivaldi's lost masterpiece is found in library archives owl.li/cge6C
  • The Shakespeared Brain owl.li/1loLcs
  • The World's Best Outdoor Ads, 2011-12 | Adweek owl.li/cfBiS

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Recommended This Week:

  • Hamlet in Purgatory By Stephen Greenblatt owl.li/cfBfh
  • ART/WORK: Everything You Need to Know (and Do) As You Pursue Your Art Career By Heather Darcy Bhandari, Jonathan Melber owl.li/cfBdo
  • The Art of Pixar: 25th Anniv.: The Complete Color Scripts and Select Art from 25 Years of Animation By Amid Amidi owl.li/cfBaR
  • The Power of Art By Simon Schama owl.li/cfB8U
  • The Story of Art: Pocket Edition By E.H. Gombrich owl.li/cfB5A

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Here's an idea, PBS Idea Channel is TED Talks from the fringe

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Now that the Idea Channel has gone weekly it is time to catch up (and if you haven't before, subscribe.) Hosted with great wit by Mike Rugnetta and produced by Kornhaber Brown, each one of their short videos presents things we knew from an interesting perspective to consider, or introduces something you didn't know existed (bronies, really.) Their content is that particular blend of art, culture, technology and that something extra that I love and that is why I am declaring them the TED Talks from the fringe of creativity. Take a look at these recent episodes and you'll be hooked. ​

Is Twitter the Newest Form of Literature?

Everyone is familiar with Twitter, the uber-popular micro-blogging site, which limits the user to 140 characters. The tweet is perfect for sharing your favorite links and updating the world about your life, but it might also be the newest literary form! While many think that art requires unbridled freedom, constraints often inspire the greatest creativity. And this massively constrained communication, which has remarkable similarities to the Haiku, has inspired creativity worthy of the name "literature."
For the past 200 years, the gallery has been the home of new and cutting-edge art, a place where the art community can come together and share new ideas. But in this episode, we ask: is the web browser replacing the gallery as the best place to view amazing, cutting-edge art?!? In the era of the internet, you can view remarkable art from the comfort of your laptop. Accessible to virtually everyone, web art does away with the physical limitations of the gallery and makes impossibly cool art a part of our daily lives! 
Some of the best things to be found on the internet are music mashups! It's a strangely pleasing experience to listen to totally unrelated artists commingling on the same music track. Mashups are awesome because they break genre expectations, which makes us think: why have genres at all? Nowadays there's so much cross-pollination in music and art, creating more and more sub-genres, that the larger genre categories are becoming a useless relic.
Nail Art is all over the internetz, and suddenly it is a THING. The crazier the nail art, the more we marvel at the technique and time that went into it. But is there an artistic message behind these little cuticle canvases? Nail Art may seem superficial and trivial, but its fleeting nature allows it to be a purely free expression, and it's pretty to boot. Nail art makes us wonder if anything, given enough creativity, can be a canvas for artistic expression. 
If you haven't had a chance to play with Microsoft's Kinect, you're missing out on some great video games and some amazing art! The Kinect is a crazy awesome piece of XBox 360 hardware that maps your physical movements onto any screen. Artists of all stripes have embraced the Kinect - using the gesture recognition technology to create some pretty amazing interactive artworks and insanely impressive visuals. These works wouldn't have existed without this amazing piece of technology, making the corporate giant Microsoft the 21st century's incarnation of Lorzeno de Medici.

How Did Sherlock Holmes Pave the Way for 50 Shades of Grey?

You've probably heard of the risque novel "50 Shades of Grey" since it's now the best selling paperback of all time. But you may not know that it's Twilight fan fiction! It seems shocking that a fan fiction novel has become so popular, but 50 Shades isn't the first book to break through the fan community boundaries into mainstream culture. Over 100 years ago, Sherlock Holmes' popularity created a profusion of well received fan fiction. It allowed authors from amateur to professional to explore the world originally created by Sir Arthur Conan Doyle, and pave the way for other future fan fiction canons, including Star Wars, Harry Potter, and yes, 50 Shades of Grey.

Consider this ​Mike Rugnetta interview by The National Film Society a post extra:

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.