Moment Factory: The Making Of A Super Bowl Halftime Show

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While the Giants’ surprise victory over the Patriots made for an exciting Super Bowl XLVI at Lucas Oil Stadium in Indianapolis, Indiana, Madonna’s half-time show – a spectacle within a spectacle – also provided a thrill for U.S. television viewers, drawing an estimated 114 million faithful, edging out the record-setting 111.3 million NFL fans who tuned into the game alone, not including the nearly 70,000 attendees in the stadium itself. For Moment Factory, the challenge was considerable: Create an enhanced, immersive visual environment around Madonna throughout a 12-minute, five-song performance. With unique concepts designed to evoke the emotions of each individual song, the game-plan was not only to enthrall those in attendance, but also convey the same live energy and excitement for the many millions participating in the televised experience. With the collaboration of Cirque du Soleil’s Michel Laprise and Jean-François Bouchard, set designer Bruce Rodgers, Madonna creative director Jamie King, lighting designer Al Gurdon, TV director Hamish Hamilton and the NFL, Moment Factory made the grid-iron appear to come alive. --- Le spectacle de Madonna présenté pendant la mi-temps du XVLI Super Bowl, le 5 février 2012, a été perçu comme une des meilleures performances artistiques de l’histoire de l’événement. Moment Factory est fière d'avoir contribué au succès international de cette explosion musicale de 12 minutes en imaginant et en réalisant l'ensemble du contenu de projection. 114 millions de téléspectateurs et 70 000 amateurs réunis au Lucas Oil Stadium d’Indianapolis ont ainsi pu apprécier la création d’un des plus grands environnements multimédias immersifs jamais produit pour un spectacle. L'événement a été conçu et réalisé avec le concours de Michel Laprise et de Jean-François Bouchard du Cirque du Soleil, du metteur en scène Bruce Rodgers, du directeur de création de Madonna, Jamie King, du designer d'éclairage Al Gurdon, du réalisateur de télévision Hamish Hamilton, ainsi que de la NFL. www.momentfactory.com

The Super Bowl is were great advertising campaigns are launched, networks recoup the money they’ve lost during the year becuase of diminishing audiences and massive halftime spectacles are presented. Here is a rare and in-depth behind the scenes at this year’s Super Bowl halftime show, which was seen by more people than the game itself. 

For Moment Factory, the challenge was considerable: Create an enhanced, immersive visual environment around Madonna throughout a 12-minute, five-song performance. With unique concepts designed to evoke the emotions of each individual song, the game-plan was not only to enthrall those in attendance, but also convey the same live energy and excitement for the many millions participating in the televised experience. With the collaboration of Cirque du Soleil’s Michel Laprise and Jean-François Bouchard, set designer Bruce Rodgers, Madonna creative director Jamie King, lighting designer Al Gurdon, TV director Hamish Hamilton and the NFL, Moment Factory made the grid-iron appear to come alive.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Week's Links (6/17/12)

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All the links posted to Twitter and Facebook this week: 

  • What You See Is Not Always What You Get: What I Learned This Week owl.li/1kDE4g
  • Why Boredom Is Good for Your Creativityowl.li/bxrbH
  • A Brief History of Title Design owl.li/9i3Ms
  • Radiolab: The Art and Science of Digital Shamanism owl.li/bx1HK
  • Simon Schama: Shakespeare’s histories were not just the making of the Bard, they were the making of the English too owl.li/bwVVO
  • PBS Off Book: The Culture of Redditowl.li/1kAnqi
  • The Vast World Of Lego Art owl.li/1kAiqz
  • The 5 Types of Work That Fill Your Dayowl.li/bvSzw
  • Developing A Design Workflow In Adobe Fireworks owl.li/bwVv6
  • A Remarkable Guide to the Orchestraowl.li/9i3KP
  • What The Most Successful People Do Before Breakfast owl.li/bwIro
  • Big Spaceship : 9 Digital Storytelling Tips From Star Wars owl.li/bwI96
  • What are bronies, and are they changing the definition of masculinity? owl.li/1kyBrB
  • PBS Idea Channel: Are Hologram Tupac and Hologram Freddie Mercury Nostalgia or New Aesthetic? owl.li/1kyvWM
  • How Da Vinci Got His Ideas owl.li/bvVaB
  • 9 of the coolest educational videos from TED-Ed owl.li/bvVkO
  • Creative Mornings: Milton Glaser owl.li/9i3JV
  • How Ego Gets in the Way of Good Designowl.li/bvVhk
  • Research Shows That the Smarter People Are, the More Susceptible They Are to Stupid Mistakes owl.li/bxtwl
  • Janusian Creative Thinking: Get creative ideas by imagining two opposites or contradictory ideas. owl.li/bvV6B
  • AT&T does the web series ad thing with BBDO and Heroes creator Tim Kring owl.li/bx1ss
  • Robert Krulwich On Becoming Yourselfowl.li/1kwvvj
  • Alain de Botton: Why Our Museums Of Art Have Failed Us And What They Might Learn From Religions owl.li/bvSPk
  • Creativity Top 5: June 12, 2012 owl.li/1kv7TH
  • Caffeine Cuts Men’s Ability to Collaborate Under Stress owl.li/9i3IB
  • Taming The Wild Mind. Can creativity be scheduled? owl.li/bvSrR
  • Novel Constructions: Fantastic case studies on font design owl.li/bvS0E
  • Tony Fadell: Building With Atoms, Electrons, Frustrations & Constraints owl.li/1kuCQi
  • Color and cultural design considerationsowl.li/buxeH
  • Introducing Tool Kit - Answers to Tech Questions And How To Make Tech Work Better owl.li/bu5vr
  • Malcolm Gladwell on Creativity, Writing and Embracing Chaos owl.li/9i3Ed
  • Jay McInerney: why Gatsby is so greatowl.li/bu4Fe
  • Despite companies’ male-focused marketing efforts, women are the dominant users of a wide variety of new technologies. owl.li/bu4Bt
  • The Chumbawamba Principle: A Robert Krulwich Commencement Addressowl.li/bu4RY
  • “This Is Coffee” A Vintage Film For Coffee Lovers owl.li/1ksQ5Z
  • The history of the paper clip: It was invented in 1899. It hasn’t been improved upon since.owl.li/btSSZ

Recommended books this week:

  • What the Great Ate: A Curious History of Food and Fame owl.li/bu7lP
  • The Big Short: Inside the Doomsday Machine owl.li/bu7jY
  • The Man Who Loved Books Too Much: The True Story of a Thief, a Detective, and a World of Literary Obsession owl.li/bu7j2
  • When I Stop Talking, You’ll Know I’m Dead: Useful Stories from a Persuasive Man owl.li/bu7hm
  • The Emperor of Scent: A True Story of Perfume and Obsession owl.li/bu7dY
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

What You See Is Not Always What You Get: What I Learned This Week

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  • Listening to a fanstastic episode of Radiolab on Color I learned that, despite mentioning other colors in various contexts, Homer does not mention the color blue at all in The Odyssey leading some academics to believe he was color blind. 
  • If you buy a painting you own the physical object but not the copyright of the image itself. Upon thinking about it this makes sense but it was still surprising to realize. 
  • Earlier in the week I had to visit the Motor Vehicles Agency to renew my driver’s license. I took a picture and posted it with the caption “where bureaucracy goes to die” as I was going in. But the truth is that the wait was short, I’ve waited longer for lunch, and the lady that ended up helping me was extremely competent and truly very funny. 
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

PBS Off Book: The Culture of Reddit

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Warning: This episode contains mature subject matter. Since its creation in 2005, Reddit has grown into one of the most influential communities on the internet. More than just a content aggregator, it generates information and new content, and has given birth to intriguing collaborative projects that reflect a particular group character and value system.

I enjoy Reddit, and have to admit I have not encountered some of the issues they describe in this episode of Off Book. 

Since its creation in 2005, Reddit has grown into one of the most influential communities on the internet. More than just a content aggregator, it generates information and new content, and has given birth to intriguing collaborative projects that reflect a particular group character and value system. The Reddit community has become so active that it has had an impact on recent political events like SOPA/CISPA. And like any real-world community, it also has its share of internal social issues, forcing it to grapple with its commitment to free speech and the lawlessness of the internet.

 

Previously:

Tattoos: Pop Portraits, Japanese Traditional, American Eclectic
Art In The Era Of The Internet: The Impact Of Kickstarter, Creative Commons & Creators Project
Animated GIFs: The Birth of a Medium
Off Book Series One: The Complete Series

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Vast World Of Lego Art

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LEGO blocks are one of the most beloved toys in the world, playing a role in many a person's childhood. But for some creators, LEGO has evolved from toy to art form. In this episode, we talk to three LEGO artists who have made beautiful mosaics, amazing stop-motion videos, thoughtful sculptures, and have turned these tiny building blocks into a true artistic medium.

I love LEGO, the games, the fantastic advertising campaigns, and of course all the various kits. Enough LEGO pieces have been created to total about 62 for every person on earth. And some of those pieces are being used to create art. 

LEGO blocks are one of the most beloved toys in the world, playing a role in many a person’s childhood. But for some creators, LEGO has evolved from toy to art form. In this episode, PBS’ Off Book talks to three LEGO artists who have made beautiful mosaics, amazing stop-motion videos, thoughtful sculptures, and have turned these tiny building blocks into a true artistic medium.

Featuring: 

Sean Kenney
Alex Kobbs
Nathan Sawaya

Previously:

Tattoos: Pop Portraits, Japanese Traditional, American Eclectic
Art In The Era Of The Internet: The Impact Of Kickstarter, Creative Commons & Creators Project
Animated GIFs: The Birth of a Medium
Off Book Series One: The Complete Series

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,

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.