Creativity Top 5: April 25, 2012

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Roller Coaster Up and Downs of Selling an Orchestra

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Idea and concept by Creative Director Axel Eckstein, EURO RSCG, Zurich. This mission was directed and animated with Softimage XSI and NUKE by Virtual Republic. As President of Virtual Republic I want to thank Axel Eckstein, EURO RSCG and ZKO for this awesome mission and great and creative cooperation.

I saw and tweeted this spot for the Zurich Chamber Orchestra a few years ago. I found it clever and really engaging. All these years later I discover the making-of video by Virtual Republic, the animation and visual effects company that produced the ad. What stands out the most from the making-of video is the fact that Virtual Republic ended up developing software in order to create the roller coaster track animation. As someone who is currently working on ways to help a local chamber orchestra market itself I can’t help but wonder, how much was the budget for this thing? 

Uploaded by virtualrepublic on 2009-05-14.

Created by Virtual Republic
Animation Direction: President M. Klein
Producer: Gerhard Vetter
Technical Direction: Martin Chatterjee
Modeling: Martin Sobott
Animation: Marco Kowalik, Christian Marschalt
Compositing: Steffen Dünner
Data Handling: Morris Willner

 

(via artsjournal.com)

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Artist Damien Hirst Looks Back On His Life In Art

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Artist Damien Hirst chronicles the evolution of his career, from growing up in Leeds to working on a building site, attending Goldsmiths College, taking up conceptual art and helping start the Young British Artists movement. The Damien Hirst exhibition is currently at the Tate Modern until September 9, 2012 or you can see a live feed from his studio. 
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

A Year Inside The Australian Ballet: Episode 2

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Recently I shared a glimpse into the secret lives of dancers, which included episode one of the new web series A Year Inside The Australian Ballet. In the latest installment of the ten-part series on the ins and outs, highs and lows of life in The Australian Ballet, Corps de Ballet member Jake Mangakahia gets a major break: working with Stephen Page on his new ballet. See through his eyes as the work goes from studio to stage.

In the latest instalment of our ten-part series on the ins and outs, highs and lows of life in The Australian Ballet, Corps de Ballet member Jake Mangakahia gets a major break: working with Stephen Page on his new ballet for the Infinity program. See through his eyes as the work goes from studio to stage.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Week's Links (4/22/12)

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All the links posted to Twitter, Facebook and Google+ this week: 

  • The Next Draft (What I Learned This Week)owl.li/1iZL0u
  • Hillman Curtis, a Pioneer in Web Design, Dies at 51 owl.li/arfIV
  • Remembering Hillman Curtis: idsgn (a design blog) owl.li/aqjXb
  • Best evidence yet that a single gene can affect IQ owl.li/ajM7n
  • How “Eureka!” Affects the Brain owl.li/9hZl8
  • Four-year-old Heidi Hankins joins Mensa with 159 IQ owl.li/ajLYb
  • Researchers test the idea that we hunt for memories in our minds the same way some animals search for food. owl.li/ajFje
  • Chop Chop, A Dramatic Rescue Is In Progress
  • 2012 TIME 100: The Most Influential People in the World owl.li/aoLE6 Perfect weekend reading.
  • planning, creativity & planning for creative campaigns owl.li/ajEQY
  • Introducing Wired Design owl.li/aoNeP
  • Parsing Primates: Baboons Learn to Recognize the Difference between Real and Fake English Words owl.li/ak58d
  • The Curators - A MoOMumentary in 3 Partsowl.li/9hZfU
  • Cirque du Soleil: 100-Watt Egos, Disintegrating Costumes & Big Top Dreams owl.li/ak3SG
  • Longreads has a collection of 2012 Pulitzer Prize winners. owl.li/ak3ut
  • Worth a revisit given recent events. Flash Hits Food: The Road To Instagram. Kevin Rose Interviews Kevin Systrom owl.li/anicx
  • Netflix lets its staff take as much holiday as they want, whenever they want – and it works.owl.li/ajMoX
  • Startup Lessons From The Food Truck Revolution owl.li/ajMAR
  • The Difficulty of Estimating Time and the Planning Fallacy owl.li/9hZen
  • Op-Ed: Confidence vs Shyness owl.li/ajMuj
  • John Cleese On Creativity owl.li/1iS9K4
  • Teller of Penn & Teller Breaks Silence To Sue Over Magic Trick owl.li/ajMhw
  • Want Breakthrough Ideas? First, Listen To The Freaks And Geeks owl.li/ak5oL
  • Pulitzer Fiction Snub Has Book Publishers Fuming owl.li/alKsE
  • Don’t work. Be hated. Love someone.owl.li/ajLSH Inspiring commencement speech.
  • From paralysis to performance: the amazing recovery of teenage ballet star Jack Widdowsonowl.li/akxEK
  • Creativity Top 5: April 17, 2012 owl.li/1iQBNr
  • Battle for the internet: The Guardian’s in-depth series looking at the future of the internetowl.li/ajF5g
  • ‘Silent Night’ by Kevin Puts wins Pulitzer for music owl.li/akxvG
  • Stephen Fry: What I Wish I Had Known When I Was 18 owl.li/9hZdo
  • Can ‘Genius’ be Detected in Infancy?owl.li/ajB8o
  • The Effects Of Sound owl.li/1iQges
  • How Sony Fell Behind in the Tech Paradeowl.li/ajkps Don’t rest on your laurels.
  • Businessweek’s How To Issue: Advice on everything from twitter, negotiations, managing creative people and more. owl.li/ak4YJ
  • Strategic Questions for an Accelerating Worldowl.li/aigz6
  • Google Creative Lab Gets ‘Old Spice’ Creative Director Iain Tait From Wieden + Kennedyowl.li/akxVY
  • The Stanford Education Experiment Could Change Higher Learning Forever owl.li/aigoR
  • Remember the volcano that stopped everything? Iceland, Eyjafjallajökull - May 1st and 2nd, 2010 Timelapse Video owl.li/9hZb8
  • Geneticists Solve Van Gogh’s Mutant Sunflowers After 125 Years owl.li/aigmi
  • Potentially Useful Answers to Typography Questions - Quora owl.li/ai0ny
  • Colum McCann On The Radical Act Of Storytelling owl.li/1iOAJh
  • Nickelodeon iOS App Case Study owl.li/aff5k
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.