Five things (What I Learned This Week)

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Vulnerability (A Mini TED Remix) [Update]

​It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat. 

Theodore Roosevelt

Here is Brown's closing talk of this year's TED conference. Let us be inspired by what she shares and go forth into the world daring greatly. 

[ This post is an update to Vulnerability (A Mini TED Remix) ]​

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Ballet In Advertising

Uploaded by stussyzzang on 2011-10-15.

The Korea National Ballet advertising the newly available in Korea Levi’s Stretch Jean. (via designtaxi.com)

Two brands using ballet in their advertising to demonstrate product benefits. And while the spots are beautiful they come infused with a touch of irony, given how difficult it is actually to market ballet as an art form to the masses. 

The Levi’s ad reminds me of the the must-see documentary Pina a tribute to choreographer Pina Bausch directed by Wim Wenders.

AUSTRALIAN RELEASE DATE: 18 August 2011 OFFICIAL SITE: http://www.hopscotchfilms.com.au/films/coming-soon/pina-movie/ PINA is a feature-length dance film in 3D with the ensemble of the Tanztheater Wuppertal Pina Bausch, featuring the unique and inspiring art of the great German choreographer Pina Bausch, who died in the summer of 2009.

“Dance, dance, otherwise we are lost.” Pina Bausch

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Berliner Philharmoniker: Instruments From The Inside

These posters have been making the internet rounds all week. They are spectacular, one of those instances where I find myself thinking I wish I dreamt them up when I was marketing orchestras. They remind me of a passage from Claudia Shear’s Blown Sideways Through Life, where she recounts being a model for a painter and feeling like she was “part of the art, as it happened.” 

The campaign was created for the chamber orchestra of the Berliner Philharmoniker (check out their Digital Concert Hall, another great idea). 
CLIENT: Berliner Philharmoniker
AGENCY: Scholz & Friends Berlin
PHOTOGRAPHER: Mierswa Kluska
ART DIRECTOR: Björn Ewers
COPYWRITER: Mona Sibai
CDs: Michael Winterhagen/ Nils Busche
Find more images visit Art Director Björn Ewers’ Behance portfolio

 

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Creativity Top 5: March 13, 2012

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.