Creativity Top 5: August 15, 2011

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

How Smart People Think

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“If you understand something in only one way, then you don't really understand it at all. The secret of what anything means to us depends on how we've connected it to all other things we know.” – AI researcher Marvin Minsky
via Training Genius: The Learning Secrets of Polyglots and Savants @ the99percent.com

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Week's Links (8.14.11)

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All the links posted to Facebook and Twitter (@) this week:

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Beyond Fashion: The Met's "Alexander McQueen: Savage Beauty"

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The Met's exhibit Alexander McQueen: Savage Beauty closed recently after breaking many attendance's records for the museum. A friend, describing the exhibit as "a visual concert," prompted me to visit the museum to see it for myself. If you missed it the above video is the closest you'll have to attending the lavishly curated and presented collection. 

From the museum's catalog: 

The exhibition, organized by The Costume Institute, celebrates the late Alexander McQueen's extraordinary contributions to fashion. From his Central Saint Martins postgraduate collection of 1992 to his final runway presentation, which took place after his death in February 2010, Mr. McQueen challenged and expanded the understanding of fashion beyond utility to a conceptual expression of culture, politics, and identity. His iconic designs constitute the work of an artist whose medium of expression was fashion. The exhibition will feature approximately one hundred ensembles and seventy accessories from Mr. McQueen's prolific nineteen-year career. Drawn primarily from the Alexander McQueen Archive in London, with some pieces from the Givenchy Archive in Paris as well as private collections, signature designs including the "bumster" trouser, the kimono jacket, and the three-point "origami" frock coat will be on view. McQueen's fashions often referenced the exaggerated silhouettes of the 1860s, 1880s, 1890s, and 1950s, but his technical ingenuity always imbued his designs with an innovative sensibility that kept him at the vanguard.

Beyond fashion, what the exhibit represented for me was the work of a cultural remixer expressing his ideas via haute couture. In his video series Everything is a Remix Kirby Ferguson talks of artists copying, transforming and combining ideas to create new works that are remixes of ideas past. Every single garment presented in the exhibit embodied that philosophy. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The player IS the story: why the big gaming publishers don't get transmedia

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This is almost certainly a budget issue, but at the very least, the concept of transmedia will only become truly interesting when singular creative visionaries are brought onboard. A Grand Theft Auto novel penned by Bret Easton Ellis, or a Grant Morrison Dark Souls comic book; hand Dead Space to Neil Marshall, or Mass Effect to Matthew Vaughn. The last person a video game tie-in should be given to is a meek and respectful freelance hack, just glad of the chance to meet the guys who made his favourite sci-fi game series.

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If transmedia is really going to work as a mainstream consumer concept rather than a marketing endeavour or a cult experiment, it will have to involve stories designed from the ground up to be both interactive and platform agnostic. Otherwise, all we're really doing is selling comic books to completists.

via guardian.co.uk

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.