Lack of Sleep Leads to Unethical Conduct

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People who cheated in an experiment had slept an average of 22.39 minutes less the night before than noncheaters, according to research led by Christopher M. Barnes of Virginia Tech. The study, in which cheaters overreported their scores on a test in order to gain financial advantage, shows that low levels of sleep are associated with unethical behavior. Managers who demand results that require employees to stay up late and miss sleep may be increasing the likelihood that workers will fudge results and engage in other forms of cheating, the
researchers suggest.
Source: Lack of sleep and unethical conduct
via The Daily Stat

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Week's Links (6/26/11)

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All the links posted to Facebook and Twitter (@) this week:

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Creative Juxtapositions: A Conversation with Jimmy Fallon and Sean Parker

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It’s not often you get a geek and a comedian sitting opposite each other to talk about tech, but the exact thing happened at the NExTWORK conference when Jimmy Fallon sat down with Sean Parker to gain an insight into his life.

The pair talk about Justin Timberlake, hacking, the rise and fall of Napster and even Spotify, the music service that Parker wishes Napster could have been.

via thenextweb.com

A bit of tech meta surrealism to end the week. For two iconic individuals that just met they certainly had great rapport together and an easy camaraderie. Parker is surprisingly affable. Fallon is totally a font nerd.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

JK Rowling Announces Pottermore.com

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JK Rowling is a fascinating, extraordinary and, beyond her writing, a sharp businesswoman. The very definition of smarter creativity. This video, with its beautiful animation, launches the next chapter in the Harry Potter franchise, Pottermore.com, guaranteeing that new generations will discover the world of Harry Potter in the same way we did 13 years ago, when both Ms. Rowling and us, the audience, were very different people. We've grown up creatively together. 

Related:

paidContent.org on the 3 ways Pottermore.com could change book publishing.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Whatever you’re making, make it way better than it has to be.

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On his blog advertising guru Luke Sullivan shares an excerpt from the 4th edition of “Hey Whipple, Squeeze This,” due out in February, 2012.

Whatever you’re making, make it way better than it has to be.

Over the years, I’ve come to believe the operative element is subliminal; not subliminal advertising the way Vance Packard complained about in his conspiracy book The Hidden Persuaders. No, the operative element we’re talking about here is subliminal quality. The very word sublime helps explain my point. “Limen” is Latin for threshold. Below the threshold of awareness. We’re talking about baking quality so far into a thing that people who look at it perceive this quality subconsciously. They know they’re looking at something of quality before they’re even conscious of it because when a thing is made way better than it has to be its quality comes off of it in waves.

What a fantastic concept: subliminal quality. 

This extra effort is how all of life’s pursuits are turned into art; yes, even advertising. An old man from Bali once patiently explained to an anthropologist studying his culture: “We have no  ‘art.’ 
 We do everything as well as possible.”

 

via heywhipple.com

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.