Above Everything Else, An Absurdly Photorealistic CGI Animation

“Above Everything Else”, an ad for Silestone countertops by Alex Roman, is pretty impressive. The lush HD imagery of objects cascading on to the client’s product is kitchen & bath fetishism at its finest. But what makes this little advert so extraordinary is the fact that each frame is computer generated. To call it photorealistic doesn’t really do it justice.

 

Previously we posted about Roman's work "The Third and Seventh."

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Jared Spool - Anatomy of a Design Decision

In this presentation, Jared will take you on an entertaining deep dive into the gut instinct of the best designers (without looking at all the gooey parts). You’ll learn five styles of decision making, from Self Design to Experience-focused Design, and which style produces quality results. Prepare to learn how to be a better designer, as Jared shares the secrets of the best and worst.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

John C Jay’s Top 10 Rules For Creating

John C. Jay is a renaissance man in the creative community, turning his hand to advertising, marketing and film, and generally turning everything he touches into gold.  These are his top 10 rules for creating:

  1. Be authentic. The most powerful asset you have is your individuality, what makes you unique. It’s time to stop listening to others on what you should do.
  2. Work harder than anyone else and you will always benefit from the effort.
  3. Get off the computer and connect with real people and culture. Life is visceral.
  4. Constantly improve your craft. Make things with your hands. Innovation in thinking is not enough.
  5. Travel as much as you can. It is a humbling and inspiring experience to learn just how much you don’t know.
  6. Being original is still king, especially in this tech-driven, group-grope world.
  7. Try not to work for stupid people or you’ll soon become one of them.
  8. Instinct and intuition are all-powerful. Learn to trust them.
  9. The Golden Rule actually works. Do good.
  10. If all else fails, No. 2 is the greatest competitive advantage of any career.

To that list I would add, always have a personal project you are working on, something you use to learn something new, or to fine tune your skills.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Week's Links (5/15/11)

All the links posted to Facebook and Twitter (@smartercreative) this week:

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Cracking "The Thomas Beale Cipher" (Based on a true legend)

The Thomas Beale Cipher: A short film by Andrew Allen

Using pioneering animation techniques to create a look never seen on film before, this 10-minute award-winning film tells the true legend of history's most challenging cipher. Professor White, cryptographer extraordinaire, is on the trail of the notoriously uncrackable Thomas Beale cipher—a century-old riddle hiding the location of a fortune in gold that has tormented its pursuers since inception. But White is not alone—shadowy forces are tight on his tail.

The film contains 16 hidden messages that hold clues to the characters' secrets. Eight are fairly easy and require only a close eye. Six are moderately difficult using various encryption methods. Two are extremely difficult and will require a genius mind to decrypt. 

Learn how the film was launched online. 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.