A Brief History of Title Design

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via artofthetitle.com

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A short film put together for the opening of the SXSW “Title Design Finalists Screening."

Editor: Ian Albinson
Music: RJD2

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

MIT Media Lab's LabCAST: Junkyard Jumbotron - Turn multiple devices into a large interactive screen

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The Junkyard Jumbotron lets you take a bunch of random laptops, cellphones and tablets and stitch them together into a large, virtual display, simply by taking a photograph of them.

via labcast.media.mit.edu

MIT, once again. This made my jaw drop. Take any screen from any device in any configuration and somewhat easily turn them into an interactive jumbotron. Think about that for a minute. Can not wait to play with this.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Week's Links (3/13/11)

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All the links posted to Facebook and Twitter (@smartercreative) this week:

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

What we learned this week

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• The rebranding of Starbucks has infused their stores with a vibrancy and playfulness that wasn't there before. 
• The launch of the iPad 2 once again provided long, baffling lines at Apple Store's nationwide. 
• The Elements of Content Strategy by Erin Kissane is a must read for everyone. Really, everyone. Buy multiples and hand them to prospective clients with your proposals. 
• The story behind the success of Angry Birds is as fascinating as the game itself. 
• The massive earthquake that hit Japan moved the island 8 feet and shifted the Earth's axis. It goes without saying, the news from Japan continue to startle us. The destruction is almost incomprehensible, and the repercussions will not be fully understood for days. The Big Picture has some harrowing images. We hope all our Japanese friends and their families are safe. The Huffington Post has a comprehensive list of earthquake relief options and how to help.

 

It's 2011 and it is pretty much safe to say that at this point in the evolution of the human species we all know someone that is different from us, different race, different gender, different sexuality, different nationality. Just different, and yet all the same. Pain unifies us.

When I woke up to see the news of the earthquake I was overcome with a profound sadness and an immediate fear for the people I've met and worked with that come from Japan, live and work in Japan. Like everyone I know I jumped on Facebook and Twitter to try to connect maybe even help. It was obvious, it is still obvious that we are all sad and concerned. 

I wish we would all remember this feeling we are having for the people of Japan and afford each other the same level of compassion day to day. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

30 Things We Need — and 30 We Don't by Tony Schwartz

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Do you have the feeling, as I do, that in the tsunami of everyday life, we're getting too much of stuff we don't need, and not enough of what we do? Herewith my first set of suggestions about how to redress the imbalance:

WE NEED LESS: WE NEED MORE:
Information Wisdom
Shallow billionaires Passionate teachers
Self-promotion Self-awareness
Multitasking Control of our attention
Inequality Fairness
Sugar Lean protein
Action Reflection
Super sizes Smaller portions
Private jets High-speed trains
Calculation Passion
Experts Learners
Blaming Taking responsibility
Judgment Discernment
Texting Reading
Anger Empathy
Output Depth
Constructive criticism Thank-you notes
Possessions Meaning
Righteousness Doing the right thing
Answers Curiosity
Long hours Longer sleep
Complaining Gratitude
Sitting Moving
Selling Authenticity
Cynicism Realistic optimism
Self-indulgence Self-control
Speed Renewal
Emails Conversations
Winning Win-win
Immediate gratification Sacrifice
via blogs.hbr.org

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.