Exploring the ways in which artists, artisans and technicians are intelligently expressing their creativity with a passion for culture, technology, marketing and advertising.
Astronaut Cady Coleman speaks to the TED2011 audience from the International Space Station. TED's own Director of Film + Video, Jason Wishnow, directed the shoot remotely... really, really, really remotely.
A beautiful video that shifts our perspective and inspires.
Here's a cool example of "Show, don't tell" advertising—a print ad that promotes green energy by being solar-powered itself. In the magazine, it's just a black-and-white sketch. But held up to sunlight, it blossoms into full color—and added text appears, completing the thought. (Yes, the copy could be better. Maybe it should say, "Hold this page up to the sunlight.") Created by BBR Saatchi & Saatchi in Tel Aviv for Israeli energy company Shikun & Binui Solaria. Via The Denver Egotist.
I think this is a first of its kind.
Michio Kaku is a futurist, popularizer of science, and theoretical physicist, as well as a bestselling author and the host of two radio programs. He is the co-founder of string field theory (a branch of string theory), and continues Einstein’s search to unite the four fundamental forces of nature into one unified theory. He holds the Henry Semat Chair and Professorship in theoretical physics and a joint appointment at City College of New York and the Graduate Center of C.U.N.Y. He is also a visiting professor at the Institute for Advanced Study in Princeton and is a Fellow of the American Physical Society.
Kaku launched his Big Think blog, "Dr. Kaku's Universe," in March 2010.
In retrospect, however, I have to wonder: Did I really need to know any of this information? Wouldn't these topics be covered again if they were really important (a quick multi-site/source rehash of the same topic seems to be how things are distributed online)? Is online content like advertising, where you see a message at least seven times before it really registers anyway?
In work, in life, how many impressions are needed in order to register a true meaningful impression? Or, do meaningful things, relevant things somehow transcend all the noise that surrounds them?
So much of smart thinking comes down to what to read next, how to filter the relevant, the meaningful from the merely entertaining.
So much of creative work comes down to answering the following question: what am I going to do with all this information?
A collection of links, ideas and posts by Antonio Ortiz.
What are you looking forward to?
What has surprised you?
What have you learned today?
Copyright © 2009-2024, Antonio Ortiz. All rights reserved. Shop at Amazon.com and support Smarter Creativity.
