The Brick Thief: A LEGO Short Film

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via youtube.com

The next short film in the Lego campaign.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Starbucks: Interactive Storefront

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via creativity-online.com

Starbucks is tempting passers-by to try its Tazo Tea with interactive storefronts in Vancouver and Toronto, two of its busiest locations.

On an interactive screen, the user guides a creature of their choosing (hummingbird, dragonfly or butterfly) on an adventure to find all the ingredients unique to each of the three Tazo teas being promoted by Starbucks.

The Media Merchants created the retail execution, from a concept by MediaCom and creative by Blast Radius.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Fantastic Volkswagen Commercial: The Force

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There is nothing George Lucas won't let Star Wars sell. However, this ad is awesome. The kid (or kids) have such precise body language. The parent's facial expressions are spot on. The product is highlighted in a wonderful way. And the whole thing brings a smile to your face.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

How A Football Is Made

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In honor of the upcoming Super Bowl.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Daily, The First iPad Newspaper, Launches With Gossip Section And All

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via thedaily.com

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First impressions: gossip section, really? The carousel view feels jerky. Besides that still checking out content. The big question, if it downloads new content whenever it is open and connected to the internet, does it automatically delete old content? Otherwise all that content is going to take over your iPad.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.