How Would You Like Your Graphic Design?

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Ad creatives need "artistry", not "creativity"

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This is a nice presentation from "Account Planning Guru", Paul Feldwick, from a London TEDx conference, where he provides an interesting perspective on the problems surrounding the definition of creativity.

He touches on the obvious problem of its very intangibility making it a tough concept for business to grasp, but goes on to explain how he thinks its been wrongly pigeon-holed in the "innovation" space, which implies breakthrough thinking.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The End Of Year Links

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In case you missed them, all the links posted to Facebook and Twitter (@smartercreative) at the end of 2010:

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Requisite End Of Year Lists And Review 2010

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• Based on the aggregation of billions of search queries people typed into Google this year, Zeitgeist captures the spirit of 2010. 

• Heart-breaking, revealing, and beautiful, the year in images by The Big Picture, part I, II, and III.

• Popular Science's The Most Amazing Science Images of 2010.

• Ideas of the Year: The Atlantic, The New York Times, Harvard Business Review, and Popular Science's 100 Innovations of the Year.

• Making Ideas Happen: The 99% Most Popular Tips, Interviews & Think Pieces.

• Retweet, double-dip recession, vuvuzela, and top kill are just a few words of the year.

• Top Ten Most Retweeted Tweets of 2010. Top Ten Twitter Trends of 2010.

• 2010 Memology: Facebook's Top Status Trends of the Year.

• New York Magazine's The Year In Culture.

• Foreign Policy's Top 100 Global Thinkers.

• Creative Review's Top Ten Blog Stories 2010.

• The Bygone Bureau's Best New Blogs of 2010.

• Science: The Breakthroughs of 2010 and Insights of the Decade.

• The Millions continues its tradition of measuring The Year in Reading.

• Top Ten New Yorker Stories of 2010.

• A space chimp, a good-smelling man and a World Cup anthem are among The Campaigns Creativity Loved.

• BBH Labs' presents The State of the Web 2010.

• Kinetic type animations became even more mainstream in 2010, used in opening title sequences, to teach typography, in a NSFW music video, and our favorite, to retell The Gettysburg Address:


• Time's Top 10 Everything of 2010.

• ReadWriteWeb's Top Trends of 2010: Privacy.

• Brand New takes a look at the best and worst identities of 2010, MTV, Gap, Aol, they are all there.

• The Dieline's Top 100 Package Designs of 2010.

• My Modern Met's Top 12 Banksy Pieces of 2010.

• The Year In Media Errors And Corrections.

• Flavorpill's Most Fascinating People of 2010.


• YouTube, with its ability to catapult someone from obscurity into infamy, launched new music careers, helped change what an advertising campaign is, took over the Guggenheim, and served as the depository of raw ingredients for a multitude of remixes and mashups.




• The Best Viral Videos Of 2010: A Retrospective by Videogum.



• Mashable's 10 Most Innovative Viral Ads of 2010.

• The Best Cover Songs of 2010.

• Paste Magazine compiled the best 25 music videos of the year. However this year, thanks to new technologies and the influence of the social layer, the music video was reborn as something that you engage with and not just watch: Sour/Mirror connected to your Twitter and Facebook stream; You Make Me Feel changed based on your local weather; Killing Me let users tell the world what was, well, killing them, via the hashtag #killingme; We Dance To The Beat let you create your own version of a video via an audio visual beat machine; Soy Tu Aire, has painterly mouse action; but the most surprising and exciting music video (should they really be called videos when they are this engaging?) was the perfect experimental mix of technology, artistry and innovation in the poignant and absolutely personal The Wilderness Downtown.

• Many websites transitioned from Flash to HTML5 giving it a lot of momentum. Due largely to iOS devices not supporting Flash, and now even the Macbook Air ships without support for it, 2010 was the year when HTML5 began to make its presence known.

• In addition to all the advancements of the digital world, there is still extraordinary print work being produced and FPO compiles The Best of 2010.

• Macworld's The Year For Creatives.

• One Club's Best of the Digital Decade.

• 20 Things I Learned About Browsers And The Web.

• How Online Reading Habits Have Changed Over 2010.

• We agree with Frank Chimero, The Elements of Math and BBC's A History Of The World in 100 Objects, are two of the best things on the web in 2010.

• Most Contagious 2010.

• Data Visualization & Infographics: With so much data coming at us from all directions we need help making sense of it all. There are the 10 Best Data Visualization Projects of the Year, Journalism In The Age Of Data and of course the Jedi master of data Hans Rosling's 200 Countries, 200 Years, 4 Minutes:


• Zombies, Sci-Fi and Alice: Wired.com’s Best Video Interviews of 2010

• The Best NASA Photographs of 2010.

• Decker's Top Ten Best (And Worst) Communicators of 2010.

• Forbes' The Year's Most Creative Advertising Ideas.

• Angry Birds: We resisted as much as we could. We refused to download the game, but in a moment of weakness and 'encouraged' by friends, we got it. And like everyone else got addicted to this simple and clever game. In 2010 Angry Birds catapulted itself into millions of mobile devices and became this generation's Pacman. What started as a game on the iPhone is now a huge industry with hard-to-find merchandise, a movie deal and even a bank.

• 20 things that became obsolete this decade.

• The New Yorker's Theater High Points.

• 2010: The Year The Internet Went To War.

• Discover's Top 14 Astronomy Pictures of the Year.

• And just when you thought there was nothing new to be discovered: National Geographic's Top Weirdest New Animals.

• Vanity Fair's The Top Ten Worst Top Ten Lists of 2010.

• Made By Many's Best of 2010/Trends for 2011.

• Harvard Business Review's Six Social Media Trends for 2011.

• Trendwatching's 11 Crucial Consumer Trends of 2011.

• 10 Disruptive Trends That Will Shape Our World in 2011.

• Fast Company's 2011 Consumer Internet Predictions.

• Ten Crowdsourcing Trends for 2011.

• Mashable's 10 Predictions for the News Media in 2011.

• Pantone has a decidedly rosy outlook for 2011.



• And lastly, Ringing The New Year With A Drink For Each Time Zone.

 

Enter the Ads Worth Spreading Challenge

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There’s a worrying trend in online advertising. Many sites are reporting falling click-through rates — and marketers are responding by resorting to ever more aggressive ways of ambushing your attention. We’re launching an initiative to find a better way! TED’s mission is “ideas worth spreading.” You, our audience, are expert at identifying the things that matter and then sharing them with your friends and colleagues. In that spirit, we’re rolling out our search for Ads Worth Spreading.

Ideas may be free, but distributing them around the world costs money, especially when the audience is in the many millions. The reason we can offer our talks for free is because those costs are supported by our business partners. Unlike some, we don’t run long ads ahead of the talks — and never will. But we would like you to watch our partners’ ads nonetheless. And the best chance of that happening is if the ads evoke the same emotions a TEDTalk does. They should make you think, make you respond, make you want to share. They should amplify your passion, not ambush it.

So we’ve created a challenge to find great online ads — ads that elevate the craft and invent new forms of online engagement. We invite you to enter this challenge!

To get inspired, watch this talk, also embedded above, which explains our vision for Ads Worth Spreading.

Entries can be hysterically funny, stunningly beautiful, or just intriguing, fascinating, ingenious and persuasive. They can promote a product directly, or tell a story, or, even better, promote an idea.

Online video is the focus of the Ads Worth Spreading Challenge, and we will accept video submissions that vary in length from 30 seconds to 5 minutes. However, we will also accept and consider non-video submissions that introduce new online advertising solutions. Please note that non-video submissions are not eligible to win all of the prizes listed here. Please see our submission guidelines for more specifics.

We’re looking for ads/videos in these four categories:

INFECTIOUSLY COMPELLING: Advertising that is just so good — funny, smart, beautiful, useful, etc. — you want to talk about it and share it with friends. A highly engaging concept with an entertaining or gripping execution that makes you say, “I’ve got to show this to everyone I know.”

INDUSTRY IMPACT: Advertising so groundbreaking and innovative — in form and function — that it makes waves. Whether it features a first-ever or “I’ve-never-seen-that-before” element, these videos live at the intersection of creativity and technology.

TALK: Advertising that features a single individual sharing his or her idea or perspective, in the style of a TEDTalk (within 30 secs to 5 mins). It could be a CEO standing on a stage telling a personal story or an engineer sharing an amazing tech demo. It’s likely to feature insight, honesty, openness, ingenuity and/or humor!

SOCIAL GOOD: Advertising that attempts to right a wrong, fix a problem, raise money or awareness, and/or change the world. Winning work will feature a powerful idea or an innovative approach conveyed by meaningful storytelling that resonates with the viewer. These ads should be driven by passion with a call to action for viewers.

A multidisciplinary judging panel will select up to 10 winning ads – based on factors like innovation, intelligence, authenticity, humor, craft — and we’ll do all we can to give them a little glory. First we’ll unveil them from the main stage at TED2011 in California. Then we’ll feature the ad on TED.com, both on a dedicated, share-able page that will remain on the site for at least a year, and as post-roll ads that will run for free, for one week in March. We’ve also partnered with YouTube, who will feature select winners on the YouTube homepage, and as ads throughout their site. See the full list of prizes >>

Learn more about Ads Worth Spreading >>

The deadline for submissions is Monday, February 7, 2011, at 11:59 PM ET/GMT+5. Winners will be notified Monday, February 23, 2011, and announced at TED2011 in March 2011.

See the official Ads Worth Spreading rules. And please email adsworthspreading@ted.com with any questions or feedback.

We’re excited to see your ads worth spreading!

via blog.ted.com

In this 30 minute presentation Chris Anderson reveals the financial value of an hour of attention based on the media, the state of online advertising, a brief history of TED and presents a worthy challenge. The gauntlet has been thrown.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.