Paula Scher: Once you know what you're doing, it's not as good

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Sometimes you have to ignore the brief, says renowned designer and artist Paula Scher. With a dry wit, Scher takes us behind-the-scenes on four landmark projects -- from revamping MoMA's identity to reinvigorating a Pittsburgh neighborhood through design -- to illustrate how asking questions, pushing into uncharted territory, and doing something you've never done before leads to great work.

​I love the work of Paula Scher. She has created some of my favorite arts marketing identities, including this poster that actually made me stop my hustled walk towards the subway so I could stare at it for a little while:

In this talk, from this year's 99u conference, ​she continues to explore themes she's shared before. In the talk, as in the past, she discusses failure, demonstrates those things that they don't teach you in design school and displays her love for typography. For more check out her TED Talk on serious play and how her career took off because she hated Helvetica. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Jason Santa Maria: On Web Typography

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Achieving a thorough grasp of typography can take a lifetime, but moving beyond the basics is within your reach right now. In this talk, we’ll learn how to look at typefaces with a discerning eye, different approaches to typographic planning, how typography impacts the act of reading, and how to choose and combine appropriate typefaces from an aesthetic and technical point of view. Through an understanding of our design tools and how they relate to the web as a medium, we can empower ourselves to use type in meaningful and powerful ways.

Jason Santa Maria, filmed at the Build conference, gives what is surely a preview of A Book Apart's forthcoming Book #9. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

PBS Arts: Off Book, Exploring Cutting Edge Art - The Complete Series

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PBS Arts: Off Book is a web-based series that explores cutting edge art and the people that make it. The 13 episode series focuses on the process, motivation and meaning of a new generation of artists. For the pass several months we've been following the series. Here are the 13 episodes compiled in one location. Visit the links to the individual posts to find out more about each episode.

 

Episode 1: Light Painting

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

In a world of gadgets when is digital type art? The Type Directors Club Judges Night Salon

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

All About Fonts‽ Simon Garfield's Just My Type

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​The Leonard Lopate Show at wnyc.org

Simon Garfield talks about the history of fonts, from font "pirating" dating back nearly as far as Gutenberg to the creation of Comic Sans and Ikea's font-change controversy. Just My Type: A Book About Fonts shows how something as simple as font choice can speak volumes about our cultural climate and personal tastes.

Garfield will be speaking at the Type Directors Club on September 20, 2011.

The following trailer for the book, featuring 999 fonts in 60 seconds, was designed and directed by Naresh Ramchandani and Michael Bierut at Pentagram.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.