Starbucks: Interactive Storefront

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via creativity-online.com

Starbucks is tempting passers-by to try its Tazo Tea with interactive storefronts in Vancouver and Toronto, two of its busiest locations.

On an interactive screen, the user guides a creature of their choosing (hummingbird, dragonfly or butterfly) on an adventure to find all the ingredients unique to each of the three Tazo teas being promoted by Starbucks.

The Media Merchants created the retail execution, from a concept by MediaCom and creative by Blast Radius.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Daily, The First iPad Newspaper, Launches With Gossip Section And All

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via thedaily.com

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First impressions: gossip section, really? The carousel view feels jerky. Besides that still checking out content. The big question, if it downloads new content whenever it is open and connected to the internet, does it automatically delete old content? Otherwise all that content is going to take over your iPad.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Canon's The Story Beyond the Still - The Final Collaborative Film

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This is the final film being premiered at the Sundance Film Festival and on Vimeo simultaneously. It includes all 8 chapters in what Canon is calling the largest online collaborative film contest in history. The final chapter screenplay was written by all 6 chapter winners, directed by Vincent Laforet and photographed by DP Joe Desalvo. See the other chapter winners separately and learn more about the contest here - vimeo.com/groups/beyondthestill Enjoy!

via vimeo.com

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This is the final film being premiered at the Sundance Film Festival and on Vimeo simultaneously. It includes all 8 chapters in what Canon is calling the largest online collaborative film contest in history. The final chapter screenplay was written by all 6 chapter winners, directed by Vincent Laforet and photographed by DP Joe Desalvo.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Google Science Fair Experiment - Extended Trailer

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via youtube.com

Introducing the world's first online global science competition, the Google Science Fair! Google has partnered with CERN, LEGO, National Geographic and Scientific American to create a new kind of online science competition that is more global, open and inclusive than ever before. Students aged 13 - 18 from around the world are invited to enter and compete for awesome once-in-a-lifetime experiences, scholarships and real-life work opportunities. Sign up today at google.com/sciencefair.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The State of Wikipedia

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It's hard to imagine a time when Wikipedia wasn't around. It is a little bit mind-boggling to realize that it has been around for ten year, and started as a side project.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.