Preposterous - A short film about absurdity

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In life, these things are certain: If a balloon lands on a cactus, it will pop. If you point a fan at a house of cards, the cards will fall. If you happen to drop a piece of toast, it will inevitably land jam-side down. (OK, so that last one isn’t always a given—but it definitely feels that way.)
These are a few of the inevitabilities that graphic designer Florent Porta subverts in his new film, Preposterous. “I really like old cartoons, humor, and absurd things,” he says. Set against sherbet colored backdrops, his 50-second animated short is full of expectation-defying moments crafted in Cinema 4D. Instead of the balloon popping, the cactus crumbles; instead of the cards falling, the fan blows itself backwards; miraculously, the piece of toast lands on its dry side.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Using data to become more human

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It’s time to change our minds about data. Information designer Giorgia Lupi says, “We jump to think that data is about algorithms — (but) data is about people, when it matters.” Lupi uses slow data, small data, crafted data and data-gathering as personal documentary to become more, not less human.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

My Mutant Brain

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I've been somewhat obsessed with this short film by Spike Jonze since the moment I saw it first making its way through social networks. From the music and dance, to the filmmaking behind it, to the fact that it is an ad for perfume in the most non-traditional way possible. Mostly I keep re-watching trying to recapture the moments of surprise I experienced the first few times I saw it. That moment when your brain registers what is actually happening as she runs up those steps and there are reflections everywhere, was, is, so satisfying. 

The film is a creative relative to Jonze's music video for Fatboy Slim's "Weapon of Choice." Both of those films make me wish for a collaboration between Jonze, Qualley and Walken.   

Client: Kenzo
Kenzo CD/EPs: Carol Lim and Humberto Leon
Written & Directed by: Spike Jonze
Actress: Margaret Qualley
VFX: Digital Domain
VFX supervisor: Janelle Croshaw
Costumes: Heidi Bivens
Song: Mutant Brain (feat. Assassin) by Sam Spiegel & Ape Drums
Production Design: KK Barrett
Director of Photography: Hoyte van Hoytema
Choreographer: Ryan Heffington

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Evolution of Stop-Motion

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 Vugar Efendi:
With the release of Kubo and the Two Strings, it is a perfect moment to go back in time and see the evolution of stop-motion animation throughout the years.
The films included are:
- The Enchanted Drawing (1900)
-Fun at the Bakery Shop (1902)
-El Hotel Electrico (1905)
-Humorous Phases of Funny Faces (1906)
-The Cameraman's Revenge (1912)
-The Night before Christmas (1913)
-Häxan (1922)
-The Lost World (1925)
-The Tale of Fox (1930 version)
-King Kong (1933)
-The New Gulliver (1935)
-The Beast from 20,000 Fathoms (1953)
-It Came Beneath The Sea (1955)
-Earth vs Flying Saucers (1956)
-The Seventh Voyage of Sinbad (1958)
-Jason and the Argonauts (1963)
-Closed Mondays (1975)
-Star wars IV: A New Hope (1977)
-Star Wars V: Empire Strikes Back (1980)
-Clash of the Titans (1981)
-The Terminator (1984)
-Robocop (1987)
-Beetlejuice (1988)
-Wallace and Gromit: A grand day out (1990)
-The Secret Adventures of Tom Thumb (1993)
-The Nightmare Before Christmas (1993)
-James and the Giant Peach (1996)
-Chicken Run (2000)
-Corpse Bride (2005)
-Coraline (2009)
-Mary and Max (2009)
-Fantastic Mr.Fox (2009)
-The Pirates! In an Adventure with Scientists! (2012)
-Paranorman (2012)
-Frankenweenie (2012)
-Star Wars VII: The Force Awakens (2015)
-The Little Prince (2015)
-Anomalisa (2015)
-Kubo and the Two Strings (2016)
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Making of Movie Titles

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Title designer Dan Perri explains how he designed movie titles for films such as "Star Wars," "The Exorcist," and "Raging Bull."