Exploring the ways in which artists, artisans and technicians are intelligently expressing their creativity with a passion for culture, technology, marketing and advertising.
The year's most notable directors join for The Hollywood Reporter's Director Oscar Roundtable. The directors include Quentin Tarantino ('The Hateful Eight'), Tom Hooper ('The Danish Girl'), Alejandro G. Inarritu ('The Revenant'), Ridley Scott ('The Martian'), Danny Boyle ('Steve Jobs') and David O. Russell ('Joy').
Startups often have "creation myths" about their early days. But real life is much messier than that. To prove this, former This American Life producer Alex Blumberg recorded nearly every painstaking moment in creating his new podcasting company, Gimlet Media. With plenty of audio examples, Blumberg highlights the ups and downs of turning your creative art into a business, culminating in a cringe-worthy pitch to a venture capitalist.
"The story that you tell, it's like you're killing it all the time," says Blumberg. "But deep inside every single person who has ever tried to start a business, I'm sure, has had a pitch like that—if not worse."
The Foley Artist sees a master sound designer at work on a fashion film. If you’ve ever wanted to see the chasm between the finished product and the extraordinary lengths taken to produce it, this short is for you.
Martin Weigel, Head of Planning at Wieden+Kennedy Amsterdam, has written a keenly observed essay on the role we play everyday in, well, fracking people's attentions:
So attention is personal – what we attend to defines our reality.
Attention is finite – it is a scarce and thus valuable resource – not just to those who wish to monetise it, but to those to whom it belongs.
And attention is hackable – the world is overpopulated with those skilled in the art of capturing and redirecting attention for their own purposes.
Surely then, we have a responsibility – dare one say, an ethical duty – to the audience.
And to the attention we see to hack.
We Are Internet: a series about how the futures of media are being reinvented. The series begins today.
A collection of links, ideas and posts by Antonio Ortiz.
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