Magic in Service of Truth: Rushdie pays tribute to Gabriel García Márquez

In The New York Times, Salman Rushdie writes a lovely tribute to Gabrial García Márquez:

We live in an age of invented, alternate worlds. Tolkien’s Middle-earth, Rowling’s Hogwarts, the dystopic universe of “The Hunger Games,” the places where vampires and zombies prowl: These places are having their day. Yet in spite of the vogue for fantasy fiction, in the finest of literature’s fictional microcosms there is more truth than fantasy. In William Faulkner’s Yoknapatawpha, R. K. Narayan’s Malgudi and, yes, the Macondo of Gabriel García Márquez, imagination is used to enrich reality, not to escape from it.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Metaness Of "This Is A Generic Video"

You've probably seen this already making the rounds online. "This is a generic video" is far from it. What's brilliant about the video is that it was inspired by "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency. A literary piece making fun of advertisement became a video that looks like it's making fun of ads but it's really an ad for a service for stock footage. So meta it's an Ouroboros.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The History Of The Movie Trailer

Some people consider them the best part of the movie going experience — the Movie Trailer. Take a look at the evolution of the "coming attractions" from simple silent film splices, through the template style of the Golden Age of Hollywood, through Auteurs and finally into the Blockbuster era.

Learned a lot of things I didn't know about the movie trailer. More trailers from throughout history can be seen at Filmmaker IQ


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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Parsing Is Such Sweet Sorrow: Shakespeare through the lens of statistics

Nate Silver re-launches a vastly expanded FiveThirtyEight and amongst the new content we find a gloriously nerdy essay by Emma Pierson that begins with: 

More than 400 years after Shakespeare wrote it, we can now say that “Romeo and Juliet” has the wrong name. Perhaps the play should be called “Juliet and Her Nurse,” which isn’t nearly as sexy, or “Romeo and Benvolio,” which has a whole different connotation.
I discovered this by writing a computer program to count how many lines each pair of characters in “Romeo and Juliet” spoke to each other, with the expectation that the lovers in the greatest love story of all time would speak more than any other pair. I wanted Romeo and Juliet to end up together — if they couldn’t in the play, at least they could in my analysis — but the math paid no heed to my desires. Juliet speaks more to her nurse than she does to Romeo; Romeo speaks more to Benvolio than he does to Juliet. Romeo gets a larger share of attention from his friends (Benvolio and Mercutio) and even his enemies (Tybalt) than he does from Juliet; Juliet gets a larger share of attention from her nurse and her mother than she does from Romeo. The two appear together in only five scenes out of 25. We all knew that this wasn’t a play predicated on deep interactions between the two protagonists, but still.

From there she goes on to explore all of Shakespeare's lovers and how much, or how little they talked to each other, making an interactive visualisation that brings new perspective to the plays (for example, see how in the comedies there are separate relationships that draw our attention whereas the tragedies have the lovers front and center.)

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Noise: A Short Film

Film inspired by synesthetic perception, visualizing sound disconnected from what creates it. It's a game of imagination provoked by sound. Check out the making of the film. Full credits here.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.