Just Do It & Make It Count

We started the week with the return of Ze Frank and his inspiring messages to get something started and move the dial from 0 to 1. We end the week with an equally motivating message, once you’ve started something, make it count. 

Remember Move, Eat, Learn - A Philosophy For Life In 3 Short Films from last summer. Director Rick Mereki was commissioned to create films instead of creating ads for STA Australia. The result was three truly inspiring films. 

Well, it seems filmmaker Casey Neistat may have been inspired by the idea. He was commissioned to make a short film for the Nike+ Fuelband campaign #makeitcount. Possessed by a spirit of adventure he didn’t do an ad either. Instead he took the budget and, like Mereki before him, he went on a trip around the world with his friend and editor and they kept going until they ran out of money. The result is the short film Make It Count

like me on https://www.facebook.com/cneistat we shot this in 10 days, just the two of us. Max, my friend in the movie, is a talented filmmaker, he edited this movie. check him out http://www.maxjoseph.com/

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

And You Can Dance. For Inspiration. (Five Views On Dance)

I didn’t intend to make dance the theme of the week but as it happens sometimes all of the ideas come together at once and so, in case you missed them earlier, here they are, five views on dance:

For more posts on dance check out the Dance category. I also encourage you to check out The Creative Habit: Learn It and Use It for Life and The Collaborative Habit: Life Lessons for Working Together, two fantastic books by one of America’s greatests choreographers and collaborators Twyla Tharp

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Secret Lives Of Dancers

Over the years I’ve worked with many dance companies, producing and marketing seasons from ballet to modern dance. One of the things I always wanted to do but could not (so far) was create an end of season annual report that not only covered operations and finances but also covered the year from the point of view of the various creative and technical departments, showing a glimpse of the hard work it takes to create a season of dance. 

Dancers train like Olympic athletes, with none of the endorsements and all of the injuries. They have the musicality of the best classically trained musicians. They can perform complex space-time computiations in their minds while contorting their bodies, to the beat. And then when they get on stage they can move you with extraordinary expresions of joy or sorrow. 

A side anecdote: while working for Ballet Hispanico, I watched and heard endless rehearsals for a particular piece. I had heard the choreographer explain the very moving scene, heard the music over and over and over for days on end, watched the dancers work at mastering and perfecting the moves. In essence I felt like I knew the routine as well as an outsider could. Then on opening night, after all the commotion of starting a new season, I finally sat down in the theater next to my colleagues and when this particular section started I found myself crying almost uncontrollably, surrounded by other company staff that were also crying, the audience was crying. The dancers had taken something that I had seen completely deconstructed and analyzed and were able to strip away all of it and instead infuse the performance with profound humanity and beauty.

It is becuase of this love of dance and the complexities of creating dance that I am excited about two ventures started by two major international ballet companies. 

The Australian Ballet, Australia’s national ballet company, is profiling a year in the life of two of the company’s dancers, senior artist Amy Harris and corps de ballet dancer Jake Mangakahia. The ten-part web series begins in January as the company returns from the Christmas break and prepares for the year ahead. Part 1 is below. Subscribe on YouTube to see the following 9 parts as they are released through the year. 


(via couriermail.com.au & YouTube)

New Zealand’s TV3 has just concluded the second season of The Secret Lives of Dancers, a prime time show that goes behind the scenes at the Royal New Zealand Ballet. Though video of the show is hard to find if you can get your hands on it you should check it out. The second season focused on famous New York dancer Ethan Stiefel becoming their new Artistic Director, with all the interesting cultural juxtapositions that implies, as the company stages their biggest production so far. It is compelling television to watch how the lives of the dancers affect the productions, and how some dancers make it and some do not despite all the hard work.  

Think of all of the work that you do, all the design, all the technology, all the user interactions and constant pushing forward, dancers do that and more. They could be your source of inspiration, your source of entertainment, they could spark your next great idea. You really should go see live dance. 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Elizabeth Gilbert on creativity and saying no: The Paul Holdengraber Show

Bestselling author Elizabeth Gilbert - "Eat, Pray, Love" and other works - on THE PAUL HOLDENGRABER SHOW

I discovered Elizabeth Gilbert not through her best seller Eat, Pray, Love but through her TED Talk featured in our How Do You Create? TED Remix. Today we get to experience her wit and charm in a wonderful interview on The Paul Holdengraber Show, part of YouTube’s recently launched Intelligence Channel

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Three Little Pigs As Breaking News

Looking at things from new perspectives is a key part of what it means to be creative. Seeing classic stories we know very well from new points of view is always revealing, not only about the story but about our opinions as well. So far I’ve shared twists on Snow White and The Wizard of Oz. Today we get a fantastic retelling of The Three Little Pigs in an ad for The Guardian that unravels the story as it demonstrates what it means to break news online and print in an age of #opennews.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.