The Fantastic Volkswagen Commercial: The Force

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There is nothing George Lucas won't let Star Wars sell. However, this ad is awesome. The kid (or kids) have such precise body language. The parent's facial expressions are spot on. The product is highlighted in a wonderful way. And the whole thing brings a smile to your face.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

An Animated Mystery: Why Can't We Walk Straight?

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Try as you might, you can't walk in a straight line without a visible guide point, like the Sun or a star. You might think you're walking straight, but as NPR's Robert Krulwich reports, a map of your route would reveal you are doomed to walk in circles.

via vimeo.com

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Try as you might, you can't walk in a straight line without a visible guide point, like the Sun or a star. You might think you're walking straight, but as NPR's Robert Krulwich reports, a map of your route would reveal you are doomed to walk in circles.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Canon's The Story Beyond the Still - The Final Collaborative Film

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This is the final film being premiered at the Sundance Film Festival and on Vimeo simultaneously. It includes all 8 chapters in what Canon is calling the largest online collaborative film contest in history. The final chapter screenplay was written by all 6 chapter winners, directed by Vincent Laforet and photographed by DP Joe Desalvo. See the other chapter winners separately and learn more about the contest here - vimeo.com/groups/beyondthestill Enjoy!

via vimeo.com

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This is the final film being premiered at the Sundance Film Festival and on Vimeo simultaneously. It includes all 8 chapters in what Canon is calling the largest online collaborative film contest in history. The final chapter screenplay was written by all 6 chapter winners, directed by Vincent Laforet and photographed by DP Joe Desalvo.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Announcing: Augmented Reality Event 2011

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Augmented Reality Event (ARE), announced today the 2nd annual event of the largest conference dedicated to the business of augmented reality, will be held at Santa Clara Convention Center, May 17-18, 2011.

Start-ups, developers, mobile and hardware companies along with organizations within entertainment, media, education, healthcare, government, tourism, and many more, will gather to evolve this hot technology into a productive, sustainable and entertaining new medium. ARE will include more than 30 sessions organized into business, technology and production tracks, designed to address topics such as:

• the augmented reality market today and in the future,
• latest augmented reality innovations, engines and tools,
• showcases and postmortems of landmark augmented reality projects
• how to fund and build a successful augmented reality start up,
• how to leverage augmented reality to advance your brand, attract and keep your customers, and
• how to build successful campaigns and products that will delight users.

The exhibition floor will showcase leading companies and products in augmented reality and will also host a career fair to help kick start the young industry. ARE is currently accepting submissions for speakers, demos, roundtables, and sponsors and exhibitors.

“Augmented Reality is on the cusp of transitioning from a gimmick to a major new tech sector,” said Ori Inbar, event co-chair of ARE. “Backed by the leading augmented reality companies and passionate industry leaders, ensures ARE will be a don’t miss event with valuable content focused on the latest innovations, business models and how to successfully bring augmented reality to the market.”

The event is backed by leading global Augmented Reality companies (members of the AR Consortium) and the ISMAR committee, and is sponsored by top tech companies.

Learn more about Augmented Reality Event and its organizers at www.augmentedrealityevent.com and stay up to date with the latest developments by following @arealityevent on Twitter.

via augmentedrealityevent.com

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Salman Rushdie on Video Games and the Future of Storytelling

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via bigthink.com

Rushdie’s latest novel adopts many tropes common to video games, which he believes will influence the way stories are told in the future.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.