Alfred Hitchcock Explains McGuffins

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via vimeo.com

A cinematic staple explained by a creative legend in a clever and well executed animation.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Trend reversal used to promote new tv show

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While book publishers are quickly embracing video to sell books, with movie-style trailers and vook conversions, in a reversal of the trent A&E releases the pilot script of their new series “The Glades” to promote the show. In partnership with Barnes & Noble, you can get a free copy of the script for the first episode at select B&N stores and as digital downloads at B&N.com, the A&E website and Facebook.

As clever an idea as it is, in this case I don’t think it works. “The Glades” is yet another site-specific crime procedural, this one set in South Florida. While some of the many procedurals that are currently on the air are embraced by viewers, they usual do so because they possess a distinctive character and visual style. Reading the script, which features a caiman as a plot device, a predictable twist and an obvious display of product placement, it is very hard to imagine what this show will look and feel like. As written it did not feel enticing enough to make me want to watch it.

On the other hand A&E should be praised for trying something markedly different to stand out. I almost wish that instead of another cop show this promotional idea was used to sell a show set in a bookstore instead.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Snow White retold by Neil Gaiman in Snow, Glass, Apples

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Continuing with stories told from a new perspective. Here is the full text of Neil Gaiman’s Snow, Glass, Apples - the story of Snow White from the point of view of the stepmother. This will knock the Disney version from your brain. You will never see Snow White in the same way again. Get it for your Kindle here. Or check out the audio drama below featuring: 

Bebe Neuwirth as the Queen
Martin Carey as the Huntsman
Mark Evans as the Prince
Kate Simses as the Princess
Nick Wyman as the King 

Bebe Neuwirth as the Queen Martin Carey as the Huntsman Mark Evans as the Prince Kate Simses as the Princess Nick Wyman as the King PS. I don't own this audiobook

Final part. Thanks for watching, I hope you enjoyed it

 
 
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Heartless: The Story of the Tin Man

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New points of view on beloved stories are always hard to pull off. They can enhance what we love or completely reframe and change the story in ways we do not like (Star Wars comes to mind.) This short film is a beautiful and clever production full of wit. And it does a wonderful job of complimenting The Wizard of Oz.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

TBWA\Chiat\Day wins two Grand Prix for the fantastic Gatorade 'Replay'

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.