LOUD

Mammalian hearing developed primarily as an animal-detector system — and it was crucial to hear every rustle from afar. The evolved ear is an extraordinary amplifier. By the time the brain registers a sound, our auditory mechanism has jacked the volume several hundredfold from the level at which the sound wave first started washing around the loopy whirls of our ears. This is why, in a reasonably quiet room, we actually can hear a pin drop. Think what a tiny quantity of sound energy is released by a needle striking a floor! Our ancestors needed such hypersensitivity, because every standout noise signified a potential threat.
There has been a transformation in our relationship to the environment over the millions of years since the prototype for human hearing evolved, but part of our brain hasn’t registered the makeover.
Every time a siren shrieks on the street, our conscious minds might ignore it, but other brain regions behave as if that siren were a predator barreling straight for us. Given how many sirens city dwellers are subject to over the course of an average day, and the attention-fracturing tension induced by loud sounds of every sort, it’s easy to see how sensitivity to noise, once an early warning system for approaching threats, has become a threat in itself.
 
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

10 Reasons To Love Science with Neil deGrasse Tyson

A great promo for the upcoming Cosmos series.  

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Cosmos: Science, curiosity and wonder have a new host

Cosmos: A Personal Voyage was a series produced and hosted by Carl Sagan in the early 80s. I have fond memories of the series and the way it explored science. I am so excited about Cosmos: A Spacetime Oddysey, hosted by the brilliant Neil deGrasse Tyson, a 13-part follow up to the original series co-produced by Ann Druyan (Sagan's widow.) Science, curiosity and wonderment are throwing a party, and you are invited. 

 
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

How to Be a Genius

Tool #1: Finding the Right Question

To generate an innovative answer requires asking the right question. Curiosity, a characteristic inherent to innovators, stimulated them to ask reams and reams of questions. Random questions, however, are like throwing darts blindfolded. Somehow innovators found their way to asking the right question in the right way

[…] 

A more unique characteristic of the questions asked by creative scientists is that they were big. Most scientists restrict their curiosity to precisely limited elaborations of existing theory. Iconic innovators (to turn a phrase) asked big, hairy, audacious questions.

 

More tools available at Medium. Check out another perspective on your elusive creative genius from Elizabeth Gilbert. To get you started, some questions to consider

 
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Being a Lifelong Bookworm May Keep You Sharp in Old Age

The Smithsonian's Surprising Science blog

The findings, published online today in Neurology, suggest that reading books, writing and engaging in other similar brain-stimulating activities slows down cognitive decline in old age, independent of common age-related neurodegenerative diseases. In particular, people who participated in mentally stimulating activities over their lifetimes, both in young, middle and old age, had a slower rate of decline in memory and other mental capacities than those who did not.
[...] 
Reading gives our brains a workout because comprehending text requires more mental energy than, for example, processing an image on a television screen. Reading exercises our working memory, which actively processes and stores new information as it comes. Eventually, that information gets transferred into long-term memory, where our understanding of any given material deepens. Writing can be likened to practice: the more we rehearse the perfect squat, the better our form becomes, tightening all the right muscles. Writing helps us consolidate new information for the times we may need to recall it, which boosts our memory skills.

Here are a couple of suggestions to get your reading workout going: Summer Reading: Independent Learning & The Novels of Max Barry.  

 
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.