How to Focus Mind Map

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Linda Rottenberg: If no one is calling you "crazy," you're probably not thinking big enough.

If no one is calling you "crazy," you're probably not thinking big enough. In this 2011 99% Conference talk, Endeavor CEO Linda Rottenberg shares unorthodox advice for startups.

Named one of “America’s Best Leaders” by US News & World Report and one of 100 “Innovators for the 21st century” by Time, Linda Rottenberg is one of the world’s most dynamic and respected experts on entrepreneurship, business opportunities in emerging markets, and innovative leadership for the new economy.  In this 99% talk, Rottenberg shares tips for new entrepreneurs and addresses some of the key challenges that creative startups face.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

A chicken and egg thing

During meetings, on phone calls, while casually talking in the hallway, someone utters the phrase "it's a chicken and egg thing." It is usually uttered to describe a challenge where determining what should happen first is hard to ascertain. In reality the whole chicken and the egg metaphor is just an easy way to not make a decision. By hiding behind an aphorism a decision is postponed, the conversation put on hold.

Well, the answer is the egg. So there.

Now you can't say "what came first?" because you know the answer. So, don't postpone the decision, keep the conversation going.

Yes, the egg.

The chicken evolved from another animal. Maybe a dinosaur, maybe a bird, maybe some other creature we have yet to discover. Chickens are mutants. Some animal laid an egg, inside that egg was a mutation and when it hatched, a chicken was born.

Except, once I started writing this and went searching for the scientific evidence that I held as truth I learned British scientists had discovered a protein they claim unequivocally proves the chicken came first.

The scientists found that a protein found only in a chicken's ovaries is necessary for the formation of the egg. The egg can therefore only exist if it has been created inside a chicken. The protein speeds up the development of the hard shell, which is essential in protecting the delicate yolk and fluids while the chick grows inside the egg, the report said.  "It had long been suspected that the egg came first but now we have the scientific proof that shows that in fact the chicken came first," said Dr. Colin Freeman, from Sheffield University's Department of Engineering Materials, according to the Mail." The protein had been identified before and it was linked to egg formation, but by examining it closely we have been able to see how it controls the process," he said.

Well, the answer is the chicken. So there.

Every day you have the capacity to know more than the day before. Every day the potential exists for you to realize that something you held as absolute truth it's not.

Next time someone says it's a chicken and egg thing, just say the chicken came first, make a decision, move the conversation, question your assumptions, get the thing done, and go learn something new.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

How To Work Better

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Starlee Kine: What Making Ideas Happen Has To Do With Little Orphan Annie and Phil Collins

At the 99% Conference, "This American Life" contributor and producer Starlee Kine talks about what making ideas happen has to do with Little Orphan Annie and Phil Collins.

In this entertaining talk, This American Life contributor and producer Starlee Kine shares her vision of our ideas as rambunctious little orphans that need to find a home. So how do we get them out into the world, and send them on their way? For Kine, the answer is persistence, collaboration, fear, and sheer force of will. 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.