Lil' Buck & Prime Tyme Freestyling

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Music "Snap" by Ronald Jenkees http://www.YAKFILMS.com © YAK FILMS 2012

Lil' Buck and Prime Tyme freestyling a hybrid of hip hop and ballet to get the week going. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Mark Ronson: TED Remixed & The Exhilarating Creativity of Remixing

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 TED Remixed: Sampling isn't about "hijacking nostalgia wholesale," says Mark Ronson. It's about inserting yourself into the narrative of a song while also pushing that story forward. In this mind-blowingly original talk, watch the DJ scramble 15 TED Talks into an audio-visual omelette, and trace the evolution of "La Di Da Di," Doug E. Fresh and Slick Rick's 1984 hit that has been reimagined for every generation since.   

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Noise: A Short Film

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Film inspired by the theoretic work of George Berkeley and basics of synesthetic perception. It's a game of imagination provoked by sound. Individual sounds penetrating into the apartment of the main character relieved of their visual designates evoke images distant from its origins. Now full film is online. video - Kijek/Adamski audio - Grzegorz Mańko trumpet solo - Tomasz Stańko cast - Wojciech Juchniewicz, Tomasz Stańko, Leszek Musiał, Izabela Pągowska, Oleh Kryzhanovskyy production manager - Małgorzata Kozioł make up - Magdalena Prusińska crane operators - Marcin Weber, Janusz Dybowski gaffer (stairwell scene) - Łukasz "Czacza" Proch artistic supervision - Hieronom Neumann Production © 2011 Stowarzyszenie Filmowców Polskich - Studio Munka, TVP S.A. With financial participation of Polish Film Institute Thanks to: AGICOA, Canon, Joanna Kijek, Katarzyna Wiechowska Realized as a part of "Young Animation" program (edition 2008/2009) with The Artistic Board: Marcin Kobylecki, Krzysztof Kiwerski, Maria Niedziółka, Marek Serafiński, Alina Skiba, Mariusz Wilczyński, Tomasz Wolf More at http://kijekadamski.blogspot.com/2010/12/noise-preview-screens.html and http://kijekadamski.blogspot.com/2010/08/noise-making-of.html. MAJOR SCREENINGS: Animator Festival, Poznań Warsaw Film Festival DOK, Leipzig Clermont-Ferrand International Short Film Festival Anima Mundi, Rio de Janeiro Anifest Festival, Praha Interfilm, Berlin Kiev International Short Film Festival Festival "Premiers Plans" in Angers Gulf Film Festival, Dubai Festival Internacional Cine de Huesca Festival des Nouveaux Cinémas, Paris The Short Shorts Festival, Tokyo Eurasian Film Festival, NYC Anibar International Animation Festival, Peć Reikäreuna Film Festival, Orivesi 29 Cine de Bogota XXIV Fano Film Festival "2 in 1" Festival of Contemporary Cinema, Moscow 31st Uppsala International Short Film Festival Kaohsiung Film Festival LIAF, London CutOut Fest, Querétaro Unlimited - Das Europäische Kurzfilmfestival, Cologne 22nd Madrid Experimental Cinema, Madrid 38th Badalona Film festival, Badalona Exground Filmfest, Wiesbaden Tabor Film Festival Beauvais Film Festival "Żubroffka", Białystok Animateka Festival, Ljubljana Animated Dreams Film Festival, Tallin Festival of Contemporary Music & Media Art MIGZ, Moscow River Film Festival, Padova Dokumanimo, Moscow Roanne Film Festival Jour le plus Court, NYC Thess International Film Festival, Thessaloniki Brasil Stop Motion International Festival, Recife International Short Film Competition of the Festival Tous Courts, Aix-en-Provence Stoptrik Festival, Maribor Festival International du Film D'Animation "Animatou", Genève 5th CinEast, Luxembourg Ozu International Film Festival, Sassuolo 9° Sedicicorto International Film Festival, Forlì Lund Intl. Fantastik Film Festival Festival international du court métrage de Lille 27e Festival Européen du Film Court de Brest InVideo - International Exhibition of Video Art and Cinema Beyond, Milan 33rd Durban International Film Festival CineFiesta, Festival Internacional de Cortometrajes de Puerto Rico, Caguas 5th International Short Film Festival Wiz-Art, Lviv Imaginaria film festival, Conversano Festival Internacional de Cortos Metrajes "La Boca Del Lobo", Madrid Scratch! International Animation Film Festival, Lecce 7th Sardinia Film Festival, Sassari Filmets Badalona Film Festival, Spain, Badalona 10th In The Palace International Film Festival, Sofia Fest Anča Festival, Žilina 24th Istanbul International Short Film Festival, Istambul

Film inspired by synesthetic perception, visualizing sound disconnected from what creates it. It's a game of imagination provoked by sound. Check out the making of the film. Full credits here.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Benjamin Zander: The Art of Possibility

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Teachers TV. Benjamin Zander talking on how simply you can motivate your students to win an A by giving them As right from the begining :)

Maestro Benjamin Zander, author of The Art of Possibility, speaking on how simply you can motivate your students to win an A by giving them As right from the begining. Don't miss Zander's talk on the art of listening to classical music. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Is Classical Music Culturally Relevant?

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Whenever I hear words like “relevant” or “important,” I always want to ask, “relevant or important to whom?” When that detail is left out, these words become codes or shorthands: “important” means “important to Serious Art People,” and “relevant” means “relevant to Real-World Audiences.” But “Real-World Audiences” is a code too, because the people who use the phrase seem to have a pretty narrow idea of who counts as real. Other musicians? Not real. Artists in other media? Not real. College students and faculty? Not real. People over 40? Not real. You can sell out a huge concert hall, but if everyone there falls into one or more of the above categories, you’ll still have people citing your show as evidence of classical music’s imminent demise. Because when people say “culturally relevant,” what they really mean is “relevant to young people with mainstream tastes.” And “mainstream tastes,” unfortunately, doesn’t include classical music.

 

In the past several months I've begun to obsess about the idea of "what it is that we are selling?" Not only for music, and classical music in particular (I'm on the boards of a chamber orchestra and a classical music concert series) but technology, culture, advertising, and all the things this site covers. We are all selling something. The words "relevant" and "important" are frequently heard in all those circles. So and so is an important designer, this is or that is a relevant technological innovation.

And yes, I too keep coming back to "to whom?" realizing that today those words in particular are mostly marketing tools to sell to niche markets. To deem something important is a way to sell to people knowledgeable in the field the item is a part of, it is a shorthand, a cheat that today has less to do with the actual work and more to do with how it is sold. To deem something relevant is just a way to try to convince the demo of "24-35, tech savvy, mobile connected, with expendable income (or at least income they are willing to spend)" that there is something out there they should not miss for missing it would render them uncool. 

Which is why I obsess, about what it is that people buy when they consume classical music (especially live), how can we re-boot and improve on the ticketing system when in reality what people are buying is access to an experience they themselves are probably incapable of creating themselves. 

In meetings, about websites, apps, advertising campaigns, orchestra concerts, music series, I am sometimes asked why am I so persistent about looking at what we are making, how we are selling it, how it is remembered. I always answer, because I want it to be art, not important or relevant art, but art made with respect for the past and a profound curiosity for the future. Art that brings wonderment, satisfies, art so compelling and human that its very existance can not be ignored. 

One last thought: if classical music is not culturally relevant to "young people with mainstream tastes," then why is it so frequently used on ads, on tv shows, on film, and everywhere as a shortcut to expressing emotion in the process of selling them something?

 

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.