The Santa Brand - A Pitch Perfect Spoof by Quietroom

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There are brands. There are super-brands. And then there’s this brand. You can imagine how cringingly gloatful we were when santaclaus global enterprises invited us to hew from our raw imagination their brand guidelines. Frankly, we wept. Click the image below and you can read it and weep too.

via

quietroom.co.uk

This is such brilliant satirical genius. Take a couple of minutes and become a Santa Brand Expert (SBE.)

Updated: It's that time of the year, time for a brand refresh. Quietroom has expanded the Santa Brand to update it to reflect all the things a brand needs in 2013.  

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Ishihara, an Animated Exploration of Color Blindness, All in Dots

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My graduation film at Bezalel, the Academy of Arts and Design, Jerusalem. Narrator: David Lockard. o 2010 - Haifa International Film Festival, Haifa - First prize for animated film. o 2010 - Encounters, Bristol. o 2011 - Animfest, Athens. o 2011 - Anifest, Teplice. o 2011 - Sehsüchte, Potsdam. o 2011 - Pinkapple, Zurich. o 2011 - Kashish, Mumbai. o 2011 - Inside Out, Toronto. o 2011 - TLVFest, Tel Aviv. o 2011 - Iris Prize, Cardiff. o 2011 - Anifest, Mumbai. o 2011 - Anim'est, Bucharest - Special Mention for a Student Film. o 2011 - Pisaf, Bucheon (South Korea). YOO Kwang Sun Prize. o 2011 - BAF, Bradford. o 2011 - Etiuda&Anima, Krakow o 2012 - Tel Aviv International Film Festival, Tel Aviv o 2012 - Hiroshima, Hiroshima o 2012 - LIAF, London

Ishihara – English version from Yoav Brill on Vimeo.

In an exquisite short film, animator Yoav Brill of Tel Aviv, Israel, tells a story entirely with dots. “Ishihara” draws its name and inspiration from the visual tests used to detect color blindness. The story becomes a poignant reflection on difference.

via createdigitalmotion.com

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What a beautiful way to transform a malady into something moving and inspiring. A gorgeous way to start the week.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Whisperlude, Pogo remixes "A Little Princess"

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This is the first Pogo remix I've seen of a live-action film. It still has the same kind of wonderful effect despite not being animated. I almost want Pogo to remix all the classic films. Wonder what he could do to "Psycho," or "The Matrix," "His Girl Friday" or even "The Social Network."

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Thwarting Waste with a File Format That Can't Be Printed

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Digital documents (made out of ones and zeroes) are a lot less wasteful than paper (made out of carbon-eating trees). To minimize unnecessary printing, some people add a reminder at the bottom of emails that says something like "Please consider the environment before printing this."

But the folks at the World Wildlife Fund have another solution. This week, they released a new file format—WWF, of course—which is, essentially, "a PDF that cannot be printed out." Drop by Save as WWF, Save a Tree to download software that will add a "Save as WWF" option to your print menu. Any WWFs you create can be opened by programs that open PDFs—but can't be printed.

via good.is

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Media surfaces: Incidental Media

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This is the first of two video sketches illustrating some of the ideas and principles behind Dentsu London's communications strategy Making Future Magic http://bit.ly/makingfuturemagic_phil Here, media includes messages from friends and social services, like Foursquare or Twitter, and also more functional messages from companies or services like banks or airlines alongside large traditional big 'M' Media (like broadcast or news publishing). The second sketch "The Journey", looks at train travel. You can see it here http://vimeo.com/16423237 This is part of a collaboration between Dentsu London and BERG. You can read more about both films at Dentsu London's blog bit.ly/​mediasurfaces and on BERG's blog here bit.ly/​incidentalmedia and here bit.ly/​thejourney_ms This film is under a Creative Commons 3.0 license, which means you're free to share or use any of the ideas in it, with proper attribution to Dentsu London and BERG creativecommons.org/​licenses/​by/​3.0/​

via vimeo.com

This is the first of two video sketches illustrating some of the ideas and principles behind Dentsu London's communications strategy Making Future Magic bit.ly/​makingfuturemagic_phil

Here, media includes messages from friends and social services, like Foursquare or Twitter, and also more functional messages from companies or services like banks or airlines alongside large traditional big 'M' Media (like broadcast or news publishing).

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, , ,

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.