Bad Robot Meets MIT Media Lab: In Conversation With JJ Abrams

JJ Abrams is responsible, directly or by influence, for some of the most compelling and engaging storytelling pop culture moments in the past few decades. Joi Ito is the Director of the MIT Media Lab home of some of the most extraordinary technological innovation. In this conversation, hosted at MIT, Ito and Abrams discuss creativity, creative accidents, production planning, adaptability and developing projects in secret. For more from Abrams, check out his TED talk on mystery. 

No one ever bought anything on an elevator→

From Seth Godin's Blog:

The best elevator pitch doesn't pitch your project. It pitches the meeting about your project. The best elevator pitch is true, stunning, brief and it leaves the listener eager (no, desperate) to hear the rest of it. It's not a practiced, polished turd of prose that pleases everyone on the board and your marketing team, it's a little fractal of the entire story, something real.

It's not about what you've done. It's about what you are going to do and who you are going to surround yourself with while doing it.