Behind The Next Step

/

As the world looks back on the year that was, Johnnie Walker looks forward to the year ahead. Here's to the next step. Here's to #2015. #KeepWalking. Join the conversation here: http://bit.ly/1vjapY1

From AdWeek:

One of the great ads of the past decade was the 2009 Johnnie Walker spot, filmed in a single take, with the brilliant Robert Carlyle telling the brand's history while strolling in the Scottish Highlands. Now, the whiskey brand and BBH have crafted another captivating single-take spot—a year-end meditation that looks forward, rather than backward, by showing a man walking through his dreamlike vision of 2015.
They did some 50 takes in three days.

As the world looks back on the year that was, Johnnie Walker looks forward to the year ahead. Here's to the next step. Here's to #2015. #KeepWalking. Watch the full film here: http://bit.ly/11Snixr Join the conversation here: http://bit.ly/1vjapY1

/ / /Source
, , , , , , ,

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Shantanu Starick: How I Went Two Years Without Spending Any Money

/

Creatives are rewarded for being specialized: a wedding photographer makes more money than a just a plain photographer. So why aren't the jack-of-all-trades rewarded? In this 99U talk, photographer Shantanu Starick shares how removing money out of the creative process led to a wider array of jobs and a much more fulfilling freelance career. About Shantanu Starick Shantanu Starick is an international photographer challenging the way creative professionals work in a modern environment. In 2012 he started The Pixel Trade project, a photographic journey to all seven continents of the globe. In exchange for life’s basic necessities Starick trades his skills as a professional photographer, reintroducing the bartering system into day-to-day life. No currency, no contracts, only his camera and an eager smile. Halfway through the second year of the project Starick has set foot on four continents capturing leading designers and chefs in New York City, chewed on mangrove worms with Indigenous communities in rural Australia, traversed Irish farmlands with an injured ankle and came face to face with Atlas Mountain goats, who strongly suggested they share his fruit salad.

Creatives are rewarded for being specialized: a wedding photographer makes more money than a just a plain photographer. So why aren't the jack-of-all-trades rewarded? In this 99U talk, photographer Shantanu Starick shares how removing money out of the creative process led to a wider array of jobs and a much more fulfilling freelance career.

/ / /Source
, , , , , , ,

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

ROYGBIV: A Pixar Supercut

/

A one minute supercut examining (and celebrating) Pixar’s use of color. Edited by Rishi Kaneria (@rishikaneria) Music by Moderat. Footage from: Toy Story A Bug's Life Toy Story 2 Monsters, Inc. Finding Nemo The Incredibles Cars Ratatouille WALL-E Up Toy Story 3 Cars 2 Brave Monsters University Special thanks to these fine blogs for featuring this video: THE CURIOUS BRAIN http://thecuriousbrain.com/?p=53277 iO9 http://io9.com/visit-every-color-of-the-rainbow-using-nothing-but-pix-1630922837 SLATE http://www.slate.com/blogs/browbeat/2014/09/05/pixar_roygbiv_a_supercut_of_the_animated_movies_use_of_color_video.html ITS ART MAG http://www.itsartmag.com/features/roygbiv-pixars-use-of-color/ DEVOUR http://devour.com/video/roygbiv/ DIGG http://digg.com/video/roygbiv-a-rainbow-filled-pixar-supercut GIZMODO http://sploid.gizmodo.com/beautiful-video-shows-how-pixar-uses-a-rainbow-of-color-1631299643 THE CREATORS PROJECT http://thecreatorsproject.vice.com/en_uk/blog/supercut-organizes-classic-pixar-films-into-the-colors-of-the-rainbow THE VERGE http://www.theverge.com/2014/9/6/6114171/watch-pixars-gorgeous-use-of-color-over-the-years 9GAG.TV http://9gag.tv/p/a9zA8Z/explore-the-beauty-of-colour-in-this-incredible-pixar-supercut?ref=tcl NO FILM SCHOOL http://nofilmschool.com/2014/09/pixar-supercut-will-remind-you-how-important-color-storytelling BUZZ FEED http://www.buzzfeed.com/alanwhite/heres-a-mesmerising-supercut-of-pixar-films-arranged-by-the#1cddvgc DESIGN TAXI http://designtaxi.com/news/369115/A-Brilliant-Pixar-Supercut-That-Examines-The-Colors-Used-In-Its-Movies/ FAST COMPANY Co.CREATE http://www.fastcocreate.com/3035413/this-supercut-is-a-beautiful-rainbow-made-up-of-pixar-movies FUBIZ http://www.fubiz.net/2014/09/09/the-use-of-color-by-pixar/ HIGHSNOBIETY http://www.highsnobiety.com/2014/09/08/roygbiv-a-pixar-supercut/ SLASH FILM http://www.slashfilm.com/pixar-color-supercut/ ENTERTAINMENT WEEKLY http://insidemovies.ew.com/2014/09/08/roygbiv-pixar-video/ MASHABLE http://mashable.com/2014/09/10/pixar-color-supercut/ WIRED http://www.wired.it/tv/tutti-i-colori-pixar/ A.V.CLUB http://www.avclub.com/article/take-trip-through-pixar-rainbow-roygbiv-208970

One oft overlooked aspect of filmmaking, whether it happens during production or post, is color. Sure, you grade your film to give it the look and feel you want, but how well are you utilizing color to tell your stories? Maybe we should refer to the storytelling masters at Pixar to find out how they put it to work in their narratives.
/ / /Source
, , , , , ,

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Paris / New York

/
Paris & NY, like many large cities, have a lot in common ; transport, infrastructure, national monuments. I wanted to explore not only these comparisons but also the differences, in order to expose the beauty and individuality of each. What you cannot deny is the vibrancy and explosion of character each city has and I thought split-screen with timelapse would be a good way to help convey this. Shot with canon 5D mark III Thank you to OpenSkies, the french airline specialist on the Paris-New York route for giving me the opportunity & freedom to make this video. www.ba.com/openskiesus Special thanks to all these people for featuring in the video : Wyndham New Yorker Hotel www.newyorkerhotel.com Jerome Faure www.iloverien.com Novar Excell www.excelleatery.com Sandwichbikes www.sandwichbikes.com/ Sued Ali http://cafegrumpy.com/ Cyril Muller for his generous moustache :) Rusianowski Anatoly Bertrand Rocourt Kennedy Dawson Charlotte Lambertini Cedric Chevalier "le barbu" Music is Tony Anderson - Further up, further in. Licensed by Music Bed https://www.musicbed.com/

My favorite kind of advertising, this one for British Airways. 

Paris & NY, like many large cities, have a lot in common ; transport, infrastructure, national monuments. I wanted to explore not only these comparisons but also the differences, in order to expose the beauty and individuality of each. What you cannot deny is the vibrancy and explosion of character each city has and I thought split-screen with timelapse would be a good way to help convey this.
/ / /Source
, , , , , , ,

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

How We Got To Now With Steven Johnson, Premieres Tonight.

/
Discover the extraordinary in just about everything ordinary. Join best-selling author Steven Johnson for a 6-part series that explores the power and the legacy of great ideas. Hear the stories behind the remarkable ideas that made modern life possible, the unsung heroes who brought them about and the unexpected and bizarre consequences each of these innovations triggered HOW WE GOT TO NOW WITH STEVEN JOHNSON premieres Wednesdays, October 15, 9-11 p.m.

HOW WE GOT TO NOW WITH STEVEN JOHNSON premieres Wednesdays, October 15, 9-11 p.m. and October 22-November 12, 10-11 p.m. ET on PBS. Get the companion book.