The Science of Life, Love and The Sky

Today we conclude our visit through my favorite PBS Digital Studio offerings, in honor of the one-year anniversary of PBS Idea Channel, with a look at the recently launched It's Okay To Be Smart based on the great blog of the same name. Through the witty episodes we'll learn about the Auroras, why the sky is blue, and lastly, the odds of finding life and love. ​

Space might seem like an empty place, but the area surrounding Earth is constantly being bombarded by waves of charged particles released by the Sun: The solar wind. Luckily, thanks to Earth's swirling, molten core (and the magnetic field it provides), we are protected from this planet-sterilizing onslaught like an invisible force field.

All that science has a beautiful side effect: It makes the auroras! The Northern and Southern lights are the result of the solar wind and its dance with Earth's magnetic field and polar atmosphere. It's Earth's own cosmic light show!

References for this episode.

Why is the sky blue? It's a question that you'd think kids have been asking for thousands of years, but it might not be that old at all. The ancient Greek poet Homer never used a word for blue in The Odyssey or The Iliad, because blue is one of the last colors that cultures pick out a word for.

In this episode, I'll tell you not only why the sky is blue, but why it's red at sunset. It turns out, those colors are all part of the same sunbeam. And when you're looking at a blue sky, you could be sharing a special moment with someone thousands of miles away. Next time a kid (or the kid inside you) wants to know why the sky is blue, you'll have science to back you up!

(We know that the Earth turns the wrong direction in the animation, sorry about that. Something weird happened when we were programming the animation and it got reversed. Or maybe time travel!)

References for this episode.

Love is a complicated combination of brain chemicals and behavior that scientists are only just beginning to figure out. And it's remarkable that in every society that we have looked at on Earth, romantic love exists. So if love is so universal, and there are 7 billion other people out there looking for it, why can it seem like it's so hard to find?

In this episode, we'll look at what we can learn about the search for love from the search for extraterrestrial life. We'll start with Enrico Fermi's paradox of why we haven't been contacted by any extraterrestrials yet, and then at Frank Drake's equation to estimate the number of civilizations that might exist in our galaxy (updated with current numbers). Finally, we'll meet a young lady named Ann and see if we can calculate how many special someones there might be out there for her. It's a cosmic love story!

References for this episode.

Previously on It's Okay To Be Smart.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Are Piracy, Knock Offs and Minecraft Good For Us?

PBS Idea Channel recently celebrated their one year anniversary. One year of provocative and funny questions to view the world from a new perspective. I am a big fan of the Idea Channel from PBS Digital Studios. In honor of their anniversary, over the next couple of days I'll be sharing some of their recent work, catching up with some and introducing new ones. 

If you're like us, you LOVE Game of Thrones. But if you're also like us, you may not, technically, have... cable. So how are we seeing this amazing show on HBO, which is stuck behind a pay wall? A huge amount of viewers (not us of course, no no no) are downloading the show illegally. But despite being the most pirated show of 2012, the Game of Thrones DVDs are top sellers, breaking HBO's own sales records! Could it be that piracy is actually HELPING the show?

Living in the consumer culture that we do, we've learned that specific brands can carry very different meanings and values. We're willing to pay hundreds or thousands more for a specific brand name item, but sometimes it can be tempting to go the way of the knock-off for a fraction of the price. The counterfeit industry is huge and isn't going anywhere, and companies spend huge amounts to dissuade people from buying "fakes". But are knock-offs REALLY a negative for the brand?

If you've watched past episodes of Idea Channel, you know we're huge fans of Minecraft. This totally amazing video game allows you to build your own world from scratch, what's not to like? But it may be good for more than just fun and games. Some experts have brought Minecraft into the classroom, allowing teachers to customize lessons and students to engage with concepts in new ways. And while educational games aren't new, Minecraft has some unique advantages that could usher in a new direction in education. In the future, students across the world may spend their class time punching trees.

A meteorite crashed into earth! This wasn't the first time and it won't be the last, but it is the first time such an event was captured by SO MANY CAMERAS! The incredible number of views and angles filmed was made possible by Russia's bizarre driving culture and the MILLIONS of car dash cams installed all over the country. But besides providing the world with some hilarious, frightening, and amazing footage, the dash cams also make us think about surveillance, and what role it will play in the future.

If you've ever played Team Fortress 2, you know how valuable hats are. To those who haven't: yes, HATS! If a community agrees on the value of something, then that thing can become a currency, to exchange for other goods. Just like american dollar bills (or euros, yen, or any other currency), or... bitcoins. Bitcoins are an online currency worth over $200,000,000, and though they are just 1s and 0s, some think that this is the future of money. On the other hand... mo bitcoins mo problems.

Transhumanism is a scientific philosophy that says technology will solve all our human biological constraints and that immortality is right around the corner (well not RIGHT around the corner, but WAY closer). They envision a world of endlessly euphoric robo-humans that represent the next step in evolution. And while this sounds super awesome, we had to ask, will this really make us happy? If you watch Futurama, than you know that the answer is probably NO. While not an exact illustration of transhumanism, Futurama does show a future of vast technological ability, where today's everyday problems are rendered moot, and yet the characters on the show still seem to find themselves in some very non-euphoric emotional states. Does this disprove what transhumanists expect for our future?

If you've ever talked to a vinyl purist (or are one yourself) you know that people can be pretty passionate about what format is king when it comes to music. And based on how much people like to brag about what band they saw live and how many times, we clearly value the authenticity of the live performance above all else. But when we see a performer live, we're judging them based on what we know from the mp3 or record that we've already listened to 1000 times. . . because what is a song SUPPOSED to sound like anyway? As music has evolved from solely performance into "media", the issue of what the most authentic even IS has become increasingly complicated. So which is the most authentic? 

Google's Art Project Launches Art Talk with The Museum of Modern Art

Google's Art Project kicks off their Art Talk series of Google+ Hangouts at The Museum of Modern Art. In this talk learn how to teach art online from MoMA's experts. Guest speakers include Deborah Howes, Director of Digital Learning, Pablo Helguera, Director of Adult and Academic Programs, Doug Brannon, artist and Corey D'Augustine, online course student and artist and MoMA educator.

​The next talk is from London. On March 20, Caroline Campbell and Arnika Schmidt from the National Gallery will discuss depictions of the female nude. Details are available on the Art Project’s event page. In April they’ll host a panel examining one of the Google Art Project’s popular gigapixel works, Bruegel’s “Tower of Babel,” featuring Peter Parshall, curator at the National Gallery of Art in Washington.

Additional talks are planned by curators from high-profile institutions such as The Metropolitan Museum of Art, the Museum of Contemporary Art in Los Angeles, the Museo Nacional de Arte in Mexico and the Museum of Islamic Art in Qatar. 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Humble

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Great Clients

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.