Tim Carmody on the Past, Present and Future of Reading

Tim Carmody at TOC 2012: Digital reading is firmly part of the mainstream. Whether it’s on the web, in an app, or packaged as an e-book, more readers all over the world are starting with a screen. But mainstream audience and still-quickly evolving standards are a recipe for anxiety for readers and publishers alike. This keynote examines how readers’ experiences and expectations are changing in response to the new digital reading landscape, and how and why editors and publishers can address those expectations and soothe those anxieties. 

(via Explore)​

Gareth Kay: Brand Building in a Digital Age

One thing that holds true is the importance of storytelling -- it has worked since the Stone Age. How stories are told has changed with culture, though, and technology has shaped emerging culture and behavior very dramatically over the last 10 – 20 years. Most obviously, to quote Charles Vallance, we’ve moved from a download culture to an upload culture. As a result, old ways of storytelling are less relevant. Brands and communications used to be built on the consumption of a message and interruption; they were massive firework displays. Today, the conversation around brands is much more participatory. One thing that's changed, and should be of concern, is that people see brands as less important and meaningful now. The Havas Media Lab published some research that suggested most people wouldn't care if 70% of brands disappeared. Brands need to create real value in order to be meaningful and distinct. That means we have to think less about what our brand says and more about how a brand can be useful and helpful.

Gareth Kay, Chief Strategy Officer at Goodby, Silverstein and Partners interviewed as part of Think with Google The Brand New Series.

The Art of Animation, Motion Graphics, Tech Gone Wrong & Why They Go Viral

PBS Off Book continues with another set of thought-provoking videos that take a look at animation, what happens when  you decide to make art when technology goes wrong and why those videos go viral. ​

The Art of Animation and Motion Graphics

Animation has been captivating audiences for more than a hundred years. From classic forms like hand drawn and stop-motion, to cutting-edge techniques like motion graphics and CGI, animation has a long history of creating style and poetry unachievable through live action filmmaking. It is a tool for educating, a place for experimentation and play, and a way of telling personal stories that reach the viewer with powerful visual metaphors. 

Featuring:
​John Canemaker
​Jesse Thomas, Jess3 
​Justin Cone
​Julia Pott 

The Art of Glitch

Glitches are the frustrating byproduct of technology gone awry. Wildly scrambled images, frozen blue screens, and garbled sounds signify moments where we want to throw our expensive computer products out the window. Many artists and programmers, however, have embraced these crisis moments and discovered beauty in the glitch. By hacking familiar systems, they intentionally cause glitches, and manipulate them to create art. Enjoying the aesthetics of technological mistakes defies the notion that technology and entertainment has to be a seamless experience. Most importantly, glitch artists reveal a certain soulfulness that emerges when complex streams of information, visual media, and our own lives converge in the chaos of the glitch.

Featuring:
​Phillip Stearns 
​Scott Fitzgerald 
​Anton Marini 
​Daniel Temkin 

Additional artists featured: 
​Antonio Roberts and Jeff Donaldson
​Gustavo Fajardo

The Worlds of Viral Video

"Viral Video" is the signature phenomenon of internet media. Something akin to pop songs, these videos with irresistible hooks have saturated video culture online and have now evolved into a multitude of sophisticated forms. Whether rooted in comedy, spectacle, schadenfreude, cuteness, politics, performance, or deep meaning, the idea of viral videos, and the huge audiences they generate, have forever changed the values and potential impact of video online. 

Featuring:
​Jonah Peretti, Buzzfeed
​Kevin Allocca, YouTube
​Brad Kim, Know Your Meme
​Dan Gurewitch, College Humor
​Mark Douglas and Todd Womack, Key of Awesome
​Michael Learmonth, Advertising Age
​Casey Neistat

List of Featured Viral Videos​

Previously:

The Art Of Logo Design: PBS Off Book
​Seeing Beyond The Human Eye
​​Pop Culture Through The Lens Of Nostalgia: The Evolution Of 8-Bit Art​
​​The Culture Of Reddit
​The Vast World Of Lego Art
​Three Points Of View On Fandom, Fan Fiction & Fan Art
​The Art of Film & TV Title Design: PBS Off Book
​Tattoos: Pop Portraits, Japanese Traditional, American Eclectic
​Art In The Era Of The Internet: The Impact Of Kickstarter, Creative Commons & Creators Project
​Animated GIFs: The Birth of a Medium
​Off Book Series One: The Complete Series

Do You Know How Much Data is Created Every Minute?→

Data never sleeps. Every minute massive amounts of it are being generated from every phone, website and application across the Internet. Just how much data is being created and where does it come from? For that you should check out this Domo infographic.

Click Here If You Are You Missing Out

FOMO and Social Media by Caterina Fake

FOMO [fear of missing out] is a great motivator of human behavior, and I think a crucial key to understanding social software, and why it works the way it does. Many people have studied the game mechanics that keep people collecting things (points, trophies, check-ins, mayorships, kudos). Others have studied how the neurochemistry that keeps us checking Facebook every five minutes is similar to the neurochemistry fueling addiction. Social media has made us even more aware of the things we are missing out on. You’re home alone, but watching your friends status updates tell of a great party happening somewhere. You are aware of more parties than ever before. And, like gym memberships, adding Bergman movies to your Netflix queue and piling up unread copies of the New Yorker, watching these feeds gives you a sense that you’re participating, not missing out, even when you are.

JOMO! by Anil Dash

Sometimes, you don't go to that amazing event because you're just going to stay home and read a book or watch TV or flick away idly at your phone, only realizing you've missed the moment when it's already too late. And then, when you get old and wonderfully, contentedly boring like me, you stay home because you'd rather be there for bathtime and bedtime with the baby than, well, anywhere else in the world.

This is the Joy of Missing Out.

The Sad, Beautiful Fact That We're All Going To Miss Almost Everything by Linda Holmes

It's sad, but it's also ... great, really. Imagine if you'd seen everything good, or if you knew about everything good. Imagine if you really got to all the recordings and books and movies you're "supposed to see." Imagine you got through everybody's list, until everything you hadn't read didn't really need reading. That would imply that all the cultural value the world has managed to produce since a glob of primordial ooze first picked up a violin is so tiny and insignificant that a single human being can gobble all of it in one lifetime. That would make us failures, I think.