Instead of futurists, let’s be now-ists: Joi Ito at TED2014

Director of the MIT Media Lab Joi Ito speaking at TED 2014:

In the B.I. [before the internet] world, starting a business had a clear timeline: says Ito, you hired MBAs to write a business plan, you raised money, and then you built the thing you wanted to build. But in the AI world, the cost of innovation has come down so much that you start with the building—and then figure the money and business plan. “It’s pushed innovation to the edges, to the dorms rooms and startups, and away from stodgy organizations that had the money, the power and the influence.”

During Nicholas Negroponte’s era at the MIT Media Lab, the motto he proposed was: “Demo or die.” He said that the demo only had to work once. But Ito, who points out that he’s a “three-time college dropout,” wants to change the motto to: “Deploy or die.” He explains, “You have to get it into the real world to have it actually count.”

Ito takes us to Shenzhen, China, where young inventors are taking this idea to the next level. In the same way that “kids in Palo Alto make websites,” these kids make cell phones. They bring their designs to the markets, look at what’s selling and what others are doing, iterate and do it over again. “What we thought you could only do in software, kids in Shenzhen are doing in hardware,” he says.

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Ito urges us to follow a compass rather than a map. Instead of planning out every exact points before you start, allow yourself to make the decisions you need as you go in the general direction of where you need to be.

“I don’t like the word ‘futurist,’” he says. “I think we should be now-ists. Focus on being connected, always learning, fully aware and super present.”

Looking forward to seeing this talk when the video becomes available. 

Font Men: A Short Film About Jonathan Hoefler & Tobias Frere-Jones

Font Men is a SXSW 2014 Official Selection in the Film Festival. It is a behind the scenes look at Jonathan Hoefler & Tobias Frere-Jones. Given the recent company split it also feels like a sad obituary of sorts.  

You've seen their work. Before their recent split, they collectively ran the most successful and well respected type design studio in the world, creating fonts used by everyone from the Wall Street Journal to the President of the United States.

Font Men, gives a peek behind the curtain into the world of Jonathan and Tobias. Tracking the history of their personal trajectories, sharing the forces that brought them together and giving an exclusive look at the successful empire they built together.

Aaron Dignan: Digital Isn't Software, It's a Mindset

The most dominant companies, no matter the industry, are digital-first. Think Netflix over Blockbuster or iTunes over Tower Records. So how can we take advantage of this trend in our work and with our own projects?

Aaron Dignan, speaking at the 99u conference, walks us through how we can have the right mindset to thrive in the future: We need a purpose, a process to support it, the right people, and (most importantly) these need to combine to make products that serve a community larger than any employee or organization. Dignan shows off plenty of examples and tells us what to adopt for our own work. “When we look at the companies that are really dominating, this is what they are doing.”

Life After Pi: A Cautionary Tale About Art And Bankruptcy

“Life After Pi” is a short documentary about Rhythm & Hues Studios, the L.A. based Visual Effects company that won an Academy Award for its groundbreaking work on “Life of Pi”– just two weeks after declaring bankruptcy. The film explores rapidly changing forces impacting the global VFX community, and the Film Industry as a whole.

This is only the first chapter of an upcoming feature-length documentary “Hollywood Ending,” that delves into the larger, complex challenges facing the US Film Industry and the many professionals working within it, whose fates and livelihood are intertwined.

Fishing for Ideas

Chief Creative Officer at Ideo Paul Bennett, in The New York Times:

Creative people thrive on serendipity, spontaneous interactions, moments of ribald humor, intense debate or just simple eye contact, and I felt as if I was losing myself. I decided that it was time to act. So I tried an experiment. I just stopped saying yes and started saying no to things.

Actually, there was a bit more method to my madness. I started a ritual that I still use today: I sit down and look at my calendar every Sunday night, pore through my coming week’s meetings and cancel a bunch of them — redundant ones where I don’t need to be “in the loop,” ones where there is an opportunity for someone else to make a decision, ones that don’t particularly inspire me, or ones where I can’t really add value. My overarching goal right now, wherever possible, is to give myself more time to simply be.

I have a similar ritual on Sundays as I prepare for the week and I make as many decisions as I possibly can for the week on Sunday so I don't have to think of the day-to-day and can focus my attention on relevant details. And speaking of details, don't miss an early TED Talk by Bennett on the small details.