The Whitney Museum New Graphic Identity

The Whitney Museum has a new mark: a dynamic W that responds to the artworks and words around it. Designed by Experimental Jetset, the new graphic identity embraces the inventive spirit of the Museum, and signals other changes afoot as the Whitney prepares to move to its new building in 2015. Be sure to check out the case study

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Design That Conquered Google

In April, 2011, the Google co-founder Larry Page took over as C.E.O. Besides moving to streamline Google’s increasingly sprawling scope as a company, he immediately launched Project Kennedy, an initiative to give all of Google’s products a more consistent look, so everything would be easier to use.

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​Nearly a year later, the crisp design cues of Google Now and the Kennedy Project have swept across Google, and cards are set to become one of the dominant ways in which Google presents certain types of information to users. In other words, a card will be the atomic unit of information display across all of Google. In addition to Now and Google’s Glass wearable computer—where all information is displayed as a card—they have started appearing across a multitude of Google's services and applications, like the Play Store, Gmail on iOS, and mobile search and Plus, to name a few. And today, cards are invading two of Google’s most important products outside of search, with a dramatic design overhaul of both Maps and its Plus social network. That change might seem minor in some ways, but there are profound implications in the proliferation of cards, given that they will become the way that billions of people consume and digest bits of information they’re seeking from Google over the next few years.
 
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Film before The Film

“THE FILM before THE FILM” is a short documentary that traces the evolution of title design through the history of film. This short film was a research project at the BTK (Berliner Technische Kunsthochschule) that takes a look at pioneers like Saul Bass, Maurice Binder and Kyle Cooper by showing the transitions from early film credits to the inclusion of digital techniques, a resurgence of old-school style, and filmmakers' love of typography in space.

​Add this one to the long list of favorite things related to opening title sequences. 

 
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Content or Objects: Neil Gaiman and the future of books

"I worry that too many of us . . . are certain that if only we can get 1993 to come back again, we'll clean up. That if we hold our breath and close our eyes and guard the gates with bigger and more dangerous weapons, time will turn backwards and it will be yesterday again. And we all knew what the rules were yesterday. The rules of publishing were simple. Authors, agents, books, incredibly long lunches--that was publishing. Not any more." 

Neil Gaiman is one of my favorite writers and this keynote at The Digital Minds Conference 2013 is further evidence why. 

​I've been an avid reader my whole life. Growing up in Puerto Rico my parents used to say that I was a "come libros," literally a book eater. The only thing I would consume more was music. You could see me with headphones from a brand new walkman or a book in hand, sometimes foolishly reading while walking. While my schoolmates grumbled at having to read Cervantes, Quijote was my hero.

Nothing has changed, I still devour books and music. Sometimes listening to music while simultaneously reading on the same device. Well, something has changed, I now have a deep understanding of what it takes to both write and produce a book. ​

And then there is digital. I've spent most of the past month tumbling through the wild frontier of editing, programming and packaging digital books in EPUB format. I find all of it challenging, frustrating and terribly exhilarating. I feel that to honor all those books I've read and that in many ways have consumed me, that I too have to do my part in figuring out the future of books. 

Writing, creating, is a dandelion thing. When writing, make good art. When coding, make good art. Produce beautiful content in beautiful packages, make good art. Try everything. 

 
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Better By Design: Keith Yamashita On CEOs and Designers

Previously I shared Keith Yamashita's take on greatness and creativity. In this new presentation, part of Better By Design, Yamashita talks about working for Steve Jobs (he wanted a culture that didn't tolerate defects,) consulting to Mark Zuckerberg (who told Yamashita "why should I use someone else's best practices to grow my company") and what great CEOs, leaders and designers have in common.

 
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.