Starbucks: Interactive Storefront

/
via creativity-online.com

Starbucks is tempting passers-by to try its Tazo Tea with interactive storefronts in Vancouver and Toronto, two of its busiest locations.

On an interactive screen, the user guides a creature of their choosing (hummingbird, dragonfly or butterfly) on an adventure to find all the ingredients unique to each of the three Tazo teas being promoted by Starbucks.

The Media Merchants created the retail execution, from a concept by MediaCom and creative by Blast Radius.

/ /
, , ,

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Daily, The First iPad Newspaper, Launches With Gossip Section And All

/
via thedaily.com

​

First impressions: gossip section, really? The carousel view feels jerky. Besides that still checking out content. The big question, if it downloads new content whenever it is open and connected to the internet, does it automatically delete old content? Otherwise all that content is going to take over your iPad.

/ /
, , , , ,

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The State of the Union Address 2011: the Infographically 'Enhanced' Version

/

via infosthetics.com

You undoubtedly already know that U.S. President Barack Obama has released his State of the Union Address of the year 2011. What some of you might not be aware of though, is that the televised and streamed address also exists in a "enhanced" version.

The dual-screen version partly resembles a PowerPoint presentation in terms of conveying traditional lists of bullet points, quotes, facts or figures, but partly also tries to show the data-driven evidence behind some of themes that were addressed through different forms of data graphics.

/ /
, , , ,

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Daniel Weil: Drawing the Process

/

Pentagram partner Daniel Weil shares his sketchbooks and discusses how drawing is design thinking made visible.

Like many designers, Pentagram’s Daniel Weil uses sketching to visualize, generate and refine his ideas. Weil has, by his estimation, more than 375 sketchbooks, going all the way back to 1978. In a new short film directed by Nicolas Heller, Weil shares some of his recent notebooks and talks about how drawing helps him link ideas from subjects as wide-ranging as Kandinsky and vacuum cleaners, inspiring new forms and objects like his recent Clock for an Architect. Seen in the film are sketches for Weil’s work for Mothercare, Benetton, the Israel Museum, United Airlines and the Savoy Hotel.

“In a way the books become both a diary and record for my thoughts: the things I see, the things I think about, and the designs I’m designing,” says Weil. “Drawing is a designer’s most fundamental tool; it is design thinking made visible.”

via pentagram.com

 

/ /
, , ,

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Make It Better Animation

/
via vimeo.com

Climent Canal (idea & design) & Sebastián Baptista (animation) created a wonderful animation to encourage us all to always leave everything better than we found it.

/ /
, , , ,

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.