Pixar President Ed Catmull on what makes a company creative
/"Start with a person who has a vision for a story and do what you can to protect that person."
Exploring the ways in which artists, artisans and technicians are intelligently expressing their creativity with a passion for culture, technology, marketing and advertising.
"Start with a person who has a vision for a story and do what you can to protect that person."
Identity design, for any organization containing more than three people, is the act of diplomatically negotiating personal egos, tastes, and aspirations of various invested individuals against their business needs, their pre-formed expectations, and the constraints of the market place. Making something formalistically beautiful, while desirable, is a more private part of the process, something that the designer needs to achieve incidentally, not something that can appear to be an overt motivating cause. (This is because form is subjective, and not an easily argued position when a designer is trying to get their client to feel comfortable assuming a new identity.)
Another must-read article by Paula Scher. Visit the link above for the whole article.
The creativity of nature in beautiful display. Love this.
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